Overview
Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.
Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.
Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.
Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.
By the time you graduate with a marketing masters degree, you will have advanced skills in:
- marketing planning and strategy
- marketing analytics
- marketing communication
- consumer behaviour
- international marketing management
- brand management
- not-for-profit marketing
- social media and digital marketing.
On successful completion of this course, students will be able to:
- Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice;
- Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings;
- Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts;
- Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges;
- Formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making;
- Articulate plans and strategies with specialist and non-specialist audiences including multi-disciplinary teams, diverse cultural communities, businesses and other professional organisations;
- Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner; and,
- Implement research as a capstone project to generate and evaluate complex ideas and concepts at abstract and practical levels.
If you have an Australian bachelor degree in marketing (or similar discipline), you may be eligible for an exemption of 48 credit points of study.
If you receive 48 credit points for previous study, you may be able to qualify with a masters in 1.5 years, enabling you to launch your professional marketing career sooner.
As part of your study, you will have the opportunity to put theory into practice in the workplace, delivering genuine marketing recommendations within a business setting.
Drawing on your study to apply a managerial perspective, you will analyse and solve an authentic business problem and address real marketing issues.
This work experience is invaluable when applying for jobs and stepping into a new role and a new marketing career.
