Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.
With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding.
This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Master of Marketing
University Rank:#384
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Duration2 year(s)
Tuition FeeAUD 27,796 / Year
Next IntakeJune 22, 2026
Master of Marketing
About
Requirements
Entry Requirements
Entry requirements for international students
Admission
1. Master of Marketing - 2 year Pathway (160 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
2. Master of Marketing - 1.5 year Pathway (120 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
3. Master of Marketing - 1 year Pathway (80 credit points)
- Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; Or
- Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record); Or
- Successfully completed an undergraduate degree in any business disciplines and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
Work experience will require validation by the relevant employer and cannot be used both as a means of admission and as the basis of an application for advanced standing. Work experience will be evaluated to assess whether prospective students have demonstrated a verifiable capability in management such that they are enabled to undertake the discipline-specific learning contained in this Masters-level program. This criterion is impacted directly by the requirements of a curriculum that addresses AQF Level 9 knowledge and skill outcomes including a stipulation that graduates have cognitive skills to demonstrate mastery of theoretical knowledge in business information management and to reflect critically on theory and professional practice or scholarship.
Applicants who have undertaken studies overseas may have to provide proof of proficiency in English.
Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.
Please consult the handbook for more information.
English Program Requirements
All international students must have a good command of written and spoken English.
If your first language is English or if you can provide satisfactory evidence that English was the medium of instruction in your secondary or tertiary studies (secondary or tertiary studies completed within 2 years at the time of your commencement at Western Sydney University), you may be considered as meeting the requirement of proficiency in English.
If English is not your first language or was not the medium of instruction in your secondary or tertiary studies, you are required to demonstrate your proficiency in the English language by achieving a prescribed level in an approved English examination or test before you can receive a full offer of a place.
IELTS (Academic version)
6.5 overall score
Minimum 6.0 in each subtest
TOEFL Internet-based score
Total score 82
Writing 21, Speaking 18, Reading 13, Listening 13
Pearson Test of English (PTE) Academic
58 overall
No communication skills less than 50
Career
Career Opportunities
As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:
- Social Media Manager
- Brand Manager
- Customer Insights Manager
- Digital Marketing Manager
- Product Manager
- Public Relations Manager
Fee Information
Tuition Fee
27,796 / year
Master of Marketing
Western Sydney University
Australia, Sydney