Master of Sport Management
    Go to Bond University

    Master of Sport Management

    Bond University
    Bond University
    Australia
    Australia, Gold Coast
    University Rank:#591
    Go to Official Website
    Duration4 semester(s)
    Tuition Fee
    AUD 13,794 / semester(s)
    Next IntakeMay 1, 2026
    Master of Sport Management

    About

    With south-east Queensland set to host the Summer Olympic Games in 2032, there has never been a better time to consider a career in sport management.

    The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more.

    Bond’s Master of Sport Management will put you in the box seat to take advantage of the opportunities that will emerge, both here in Australia and overseas.

    Exploring the many facets of sport management from a grassroots level through to elite professional sport organisations and events, the program focusses on enhancing your skills in high-performance sport management, advanced business strategies, people management, international sport business, global sport law, organisational leadership and more.

    All sport management students are encouraged to undertake extra-curricular voluntary work in the sport sector and students may be eligible to undertake a sport management internship with a sport organisation of their choice.

    Our academics have experienced the business of sport from the inside, and you’ll meet experts in sport, law, business, and public relations who share their industry experience, knowledge, and contacts.

    Requirements

    Entry Requirements

    Recognised 4 year Bachelor degree equivalent to an Australian Bachelor degree

    4 year Bachelor degree - 4 point grading scale

    Successful completion of a recognised Bachelor degree (or equivalent qualification) in any field.

    Recognised 4 year Bachelor degree equivalent to an Australian Bachelor degree

    4 year Bachelor degree - 5 point grading scale

    Successful completion of a recognised Bachelor degree (or equivalent qualification) in any field.

    English Program Requirements

    English language proficiency requirements

    Bond's programs are taught and assessed in English, so depending on your educational background and citizenship, you may be required to provide evidence that your English language ability meets our requirements. This may include submitting results from an approved English Language Test taken in the past two years - you can see the required results for the most common approved tests below. There are other ways to demonstrate English language proficiency and gain entry into this program, including demonstrating prior study in English, or other qualifications. If your qualification does not meet the English language requirements then you will need to provide an English proficiency test for admission.

    International English Language Testing System (IELTS) Academic
    International English Language Testing System (IELTS) Academic Overall score 6.5 with no sub score less than 6.0
    Pearson Test of English (PTE) Academic
    Pearson Test of English (PTE) Academic Overall score 58 with no Communicative Scores below 50
    Test of English as a Foreign Language Internet-Based Test (TOEFL iBT)
    Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)

    Career

    Where will your degree take you?

    The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Master of Sport Management is designed to build on your existing skills, education, and training to enable your transition to the next career level.

    Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, corporate partnerships and sponsorship, and marketing.

    Outcomes

    Sport event manager

    Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.

    Sport marketer

    Sport marketers are responsible for promoting sport teams, players, and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising and promotion of sporting events, building relationships with sporting organisations, as well as plan and execute integrated marketing campaigns.

    Sport manager

    Sport managers are responsible for the promotion and coordination of sport activities as well as overseeing the participation, travel, and logistics of players and coaches and other special groups in sport. They can work for sport governing bodies, professional sport organisations, and any number of other sport-related organisations.

    Fee Information

    Tuition Fee
    13,794 / semester(s)
    Master of Sport Management
    Bond University
    Bond University
    Australia

    Australia, Gold Coast

    Go to Official Website