Media Management
    Duration6 month(s)
    Tuition Fee
    GBP 29,319 / year(s)
    Next IntakeSeptember 1, 2026

    Media Management

    About

    The MSc Media Management provides a dynamic introduction to the skills needed to flourish in your chosen media career in a rapidly changing global media landscape. Using the specialist expertise developed in the Masters, you’ll help media organisations to capitalise on opportunities and to meet the challenges posed by unprecedented change and increased global competition in the sector.

    The course offers you a unique opportunity to develop your theoretical and critical understanding of the digital, creative and media industries at the same time as honing your practical and analytical skills in a strongly industry-facing course.

    You’ll explore advanced-level interdisciplinary media and management-related studies led by highly qualified team from one of the UKs leading centres for digital media, film and communication studies as well as from the prestigious Stirling Management School. The course has extensive media industry links which are drawn upon in the delivery of industry guest lectures, team project work for live clients and the opportunity for fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay, the recently opened V&A Dundee and tech incubator CodeBase Stirling.

    Top reasons to study with us

    96% of our graduates were in employment or further study 15 months after graduation (Graduate Outcomes 2020/21, HESA)
    Top 5 in Scotland for Communication and Media Studies (The Complete University Guide 2025)
    We are ranked top 25 in the UK and top 200 in the world for Communications and Media (QS World University Rankings 2023)

    Work placements

    As part of the delivery of teaching on the core modules, group projects will be delivered to live clients from the media sector. In the past year media sector clients have included a film festival, book publisher, a female empowerment focused podcasting company and an entrepreneurial web app developer. These can be presented to potential future media industry employers as part of a portfolio of your work.

    Flexible learning

    If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

    Research overview

    Communications, Media and Culture at the University of Stirling was ranked 2nd in Scotland overall in the most recent Research Excellence Framework (REF 2021), with 100% of our research environment and 88% of our overall research classed as world-leading or internationally excellent.

    Requirements

    Entry Requirements

    Academic requirements

    A minimum of a second class Honours degree (2:1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate work experience are encouraged to apply.

    Media Managers come from a wide range of backgrounds, and the profession is keen to encourage applicants from the arts, humanities, business, sciences, and the social sciences. Applications are welcomed from applicants from the broadest range of disciplines.

    Other routes of entry

    If you don't currently meet our academic requirements, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need to progress onto some of our courses. Explore INTO University of Stirling to see the pathway and pre-masters routes available.

    International entry requirements

    View the entry requirements for your country.

    English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.
    • Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill.
    • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.

    See our information on English language requirements for more details on the language tests we accept and options to waive these requirements.

    Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses.

    English Requirements

    • PTEMin 62
    • IELTSMin 6.5
    • TOEFLMin 80

    English Program Requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.
    • Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill.
    • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.

    See our information on English language requirements for more details on the language tests we accept and options to waive these requirements.

    Career

    A number of rewarding professional career pathways are possible as a graduate of the MSc Media Management including opportunities in business, entertainment, digital marketing or public relations (PR). There is significant global market demand for graduates who understand how to effectively utilise media to reach and engage with target audiences and customers and, in a competitive landscape, this Masters provides you a necessary competitive edge. Some graduates choose to start their own businesses or go freelance, while others work for top media brands.  

    Job roles include:  

    • media manager
    • marketing manager
    • media industry consultant
    • digital strategist
    • media project planner
    • social media manager
    • digital marketing manager
    • editor
    • social media analyst
    • content strategist
    • creative team leader

    The Faculty of Arts and Humanities has a dedicated Employability Manager.  The course has a high level of engagement with industry, research and recruitment partners in the course design, delivery, project work and skill development activities. 

    Testimonial quotes

    With this Masters you get to see how Media Management plays into the real world, you learn not only what’s on paper, but you get to see it in action as well and how it’s applied it.

    Liz Tudor
    MSc Media Management

    Employability skills

    We offer a comprehensive employability and skills programme to help you maximise your time at university and develop the graduate attributes required by employers. We have a dedicated Faculty Employability and Skills Officer. There's also our Career and Employability Service who work in partnership with academic staff to ensure you get the best out of your University experience and are given the right opportunities to make you ready for the world of work.

    You'll have access to advice, information and career opportunities not only in the UK, but worldwide..

    What skills can you develop through this course?

    As you progress through your Media Management degree, you’ll develop a wide range of practical skills and attributes that are actively sought after by prospective employers. These include:

    • Media industry awareness
      Through case study analysis, guest lectures and site visits to media organisations, you’ll gain an understanding of what’s going on in the media sector and rapid developments in other digitally related industries.
    • Written and oral communication
      Media management involves communication with various stakeholders – both internally and externally. Our course develops your abilities to communicate through various essays, reports, presentations and online activities.

    • Team working
      Group work is an essential part of your Media Management degree, with both management and communications modules simulate real-life scenarios in business and marketing communications.
    • Research and analysis
      You’ll be given the opportunity to develop your own research skills to carry out both small-scale and larger research projects, including your dissertation.

    • Time management
      You’ll learn how to manage your time more effectively through active involvement in group projects, as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework.

    • Self-confidence
      The media industry needs confident self-starters, and your active participation in the course and our wider postgraduate community will build your personal confidence and professional prospects.

    Companies we work with

    The Division of Communications, Media and Culture actively supports and encourages its staff and students to engage with a wider audience for its research. We've contributed to the work of:

    • media and creative economy policy;
    • funded research for government agencies;
    • collaborative work with NGO’s;
    • engagement with the trade associations, unions and institutes of communications;
    • media and culture professionals;
    • active dialogue and contributions to media organisations across the spectrum of broadcasting;
    • the press, film and the Internet;
    • professional contributions to charities and pressure groups in relation to public media issues and policies;
    • a range of cultural heritage activities at national and international film festivals and exhibitions.

    Students will meet media professionals through talks and site visits, and will have the opportunity to focus aspects of their assessment on the needs of media organisations. Staff maintain good relationships with former graduates now working in the media, including organisations such as the BBC, Channel 4, MTV, China Radio HIT FM, Vodafone Greece and Radio One India (A Midday/BBC Joint Venture).

    Fee Information

    Tuition Fee
    29,319 / year(s)

    Media Management

    University of Stirling

    University of Stirling

    United Kingdom

    United Kingdom, Stirling