MISU at LMU: International Management at Ludwig Maximilians University Munich

About

The first part of our summer programme "Management Practices and Corporate Communications in a Global Environment" addresses essential questions in international business and management. Relevant theories of multinational enterprise, competition, organisation, marketing, strategy, and governance are applied to the specific challenges of organising and managing cross-border and cross-cultural business activities. Problems are introduced by way of real-world business cases. The second part of this course seeks to improve your understanding of management communications, both on a corporate as well as on an individual level. As far as the corporate level is concerned, students may learn how companies use communications to implement strategy and achieve competitive advantage. To reach these goals, we will examine several cases, readings, and/or films that will help you to understand how corporate communications relate to general management in a firm. On an individual level, the course is designed to teach students the theory and processes of negotiation as it is practised in a variety of settings. The course will cover a broad spectrum of negotiation problems that are faced by managers. It will allow the participants to experimentally develop a broad array of negotiation skills. Considerable emphasis will also be placed on simulations, role-playing, and cases in this section. It will offer a practical psychological exploration of the major concepts and theories of bargaining and negotiation.