MSc Digital Marketing

Course Overview

‌The MSc Digital Marketing programme at University of Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.

The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

• Digital Content Creator
• Social Media Strategist
• Website Content & Listing Editor
• Search Engine Optimisation Analyst
• Digital Marketing Manager
• Campaign Operations Analyst
• Marketing Partnership Manager
• Digital Marketing Strategist
• Data and Analytics Specialist
• Digital Analyst
• PPC & Paid Social Specialist
• Account Executive
• Digital Channel Executive
• E-Commerce Executive
• Founders of own companies

To learn more about this amazing programme, click the links below to hear from our current students and graduates!

• Student & Graduate Videos
• J.E. Cairnes Blog

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Marketing Events

In 2023 the MSc Digital Marketing and MSc Marketing Practice students unpacked the hype around the Metaverse and Web3. Alex Hamilton, Head of Innovation at Dentsu Creative UK delivered this Marketing Event and introduced students to the Metaverse Toolkit of Virtual Worlds, Custom Experiences, NFTs and Digital Items.

2023/2024 Class - Team Building Day at Wildlands

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Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.

OR

A primary degree with a minimum of three years relevant work experience will also be considered.

IELTS score of 6.5 or equivalent, if applicable.

Academic entry requirements standardised per country here.

English language requirements here.

Graduates find employment in a wide variety of industry sectors with companies such as:
Microsoft, LinkedIn, Google, Hubspot, RezSocial (USA) Rentokil Initial, Enterprise Ireland,
VHI Healthcare, Pendo (USA), Dell Technologies, Logitech, Galvia AI, Moz, Agency EA
(USA), Beantown Media Ventures (USA), Sony Music Entertainment and Wolfgang Digital.

Professional Development

The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

Best Practice Module Delivery

The delivery of modules offered in the MSc Digital Marketing combines academic and industry excellence.

Good Links with Relevant Industries and Recruiters

Graduates are well equipped to work in a diversity of sectors and industries, including profit, non-profit/charity and government initiatives such as Road Safety Authority and Safefood. ‌

Applied Projects

Each year, students have the opportunity to apply digital marketing skills to real life company challenges, for both commercial and not for profit enterprises, across industry sectors such as health care, health technology, tourism, finance, software, the environment and business services.

Averil Tyrell, Marketing Specialist, An Post Insurance

“The calibre of innovation and creativity in this Master’s Programme is excellent. Students produced digital campaign ideas for An Post Insurance that capture imaginations, drive engagement and help create a buzz around our brand and our products. The knowledge and skills these students possess is fantastic and this type of industry engagement by the MSc Digital Marketing Programme benefits all involved – the students, the programme and most definitely An Post Insurance”.

Safefood Ireland
Safefood Ireland continually seeks graduates from University of Galway for their Research Fellowships.

Healthy Cities, HSE Initiative
Students have been working with Healthy Ireland on the National Physical Activity Plan, 2013-2025.

Fiona Donovan, Project Manager for National Healthy Cities and Counties, Health Promotion and Improvement, HSE

“It was a great opportunity for Healthy Galway City to work with the students. They had the opportunity to contribute to the discussion and implementation of national policy at the local level, a key skill required for our future leaders”.

Digital Marketing Masterclasses

Site Visit to Aerogen

Inbound Marketing & Content Creation Masterclass with Food PR and Communications

A Complete Guide to Content Creation Masterclass with Razi Thazathe Peedika

Digital Sales Management Masterclasses with Diligent‌

Career Inspiration EventL-R: Sagar Arora (Sidekick Media), Fiachra Mulkerrins (The Marketing Department) Laura Lane (HubSpot), Brían Murphy (Magnitu).