MSc in Digital Marketing

Dublin City University

Ireland, Dublin

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Home/Ireland/Dublin /Dublin City University/MSc in Digital Marketing

Dublin City University

Ireland , Dublin

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

DC516

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines11-Sep-2023

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

EUR 17,000 / year

Next Intake 11-Sep-2023

MSc in Digital Marketing

About

Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed. The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies. John Thompson Scholarship Established in 2008, the John Thompson scholarship was set up to honour the memory of John Thompson, one of the Irelands leading newspaper executives, and offers full fees for one student on the MSc in Digital Marketing. This scholarship aims to foster links between digital marketing and online journalism by encouraging graduates of business, journalism and more diverse educational backgrounds to study digital marketing integrated with an appreciation of media and online journalism. For more information and to apply see: business.dcu.ie/john-thompson-scholarship/ WE ARE NO LONGER ACCEPTING APPLICATIONS FOR THE PART-TIME PROGRAMME

Disciplines

Business School

Requirements

Entry Requirements

Non EU Postgraduate Entry Requirements

For information on entrance requirements onto one of our postgraduate programmes, it is recommended to first check our postgraduate courses catalogue which can be found at this link https://www.dcu.ie/courses#tab-99371-2

All Non-EU postgraduate applications are assessed on a case by case basis dependent on the application submitted and any supporting evidence provided. All postgraduate applications will need to be submitted via our application portal. You can find more information on this via our 'How to Apply' page which can be accessed via this link https://www.dcu.ie/registry/how-apply-dcu.

If you require further information on your eligibility for a programme it is best advised for you to submit an application, or alternatively contact us at [email protected].

English Program Requirements

In the case of all applications, evidence MUST be provided of competence in the English language. The list below indicates the minimum standards in the English language, which should be met for entry to undergraduate and postgraduate programmes in DCU.

Career

Career Areas

Marketing

You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.

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Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including Facebook, Google, Microsoft, Yahoo!, Edelman, Accenture, Dell, An Bord Bia, Core Media, Starcom, Oracle, Trivago, Adroll and many more.

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Our students also often compete in national and international marketing competitions. The success of our students at this level is a testament to the quality of learning and rich teaching that sits at the core of the DCU student learning experience.

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Class of 2015 - European Digital Communication - â€˜Best Masterâ€™s Thesisâ€™ / Platinum MarCom (Marketing & Communication) Award 2016

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Class of 2016 - An Post Marketing Student of the Year

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Class of 2017 - 2017 Marketing Edge Collegiate Echo Winners

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Career Tags

Advertising

Agency Strategist

Brand Account Manager

Business Analyst

Communications

Data Analytics

Digital Account Executive

Digital Project Planner

Direct Marketing Executive

Marketing

Fee Information

Tuition Fee

EUR 17,000 / year

How to Apply

Undergraduate

You can view our undergraduate course listing at the following link https://www.dcu.ie/courses#tab-99371-1

Learn more about entry requirements on the page for your country. If your qualification is not listed, you can contact us at [email protected] for further advice on how to proceed.

If you are applying from a Non-EU country, complete this application form: non-eu-ug-application-form-io-10_0.docx

If you are presenting a qualification from an EU country, apply through the Central Applications Office (CAO) in Ireland. Check this CAO guide to entry requirements first.

The deadline for undergraduate applications is July 1st 2023.

For any questions or queries on submitting an undergraduate Non-EU application please contact [email protected].

Postgraduate

Apply through the Postgraduate Applications Portal. A fee of €50 applies. Make sure you read all the instructions carefully before you start your application.

The steps you need to follow

Create Account
Complete application form
Submit application and pay application fee
Upload Supplemental items (documents)

Once you have completed your application you will receive updates from the International on the progress of your application.

The deadline for postgraduate applications is July 1st in any given year.

For any questions or queries about submitting a Non-EU postgraduate application please contact [email protected].

International Foundation Programme

You may need to take a foundation course if you do not satisfy DCU’s minimum entrance requirements. Find out more about how to apply the International Foundation Programme by following this link https://advance.dcu.ie/.

Pre-sessional English programmes

If you have a conditional offer of a place at DCU, but don’t satisfy DCU’s English language requirements, you may be able to take a five-week or 10-week presessional English programme on the DCU campus. Once you successfully complete this programme, you can progress to your full-time DCU programme.

Follow this link for more information on the Pre-session English programmes https://advance.dcu.ie/pathway-course/pre-sessional/