MSc in Digital Marketing

    MSc in Digital Marketing

    Duration12 month(s)
    Tuition Fee
    EUR 26,949 / Year
    Next IntakeSeptember 1, 2026

    MSc in Digital Marketing

    About

    Entry Requirements

    General Entry Requirements

    For admission to the M.Sc. in Digital Marketing candidates must hold:

    • A 2.1 Honours degree in a Business discipline, or equivalent international qualification

    OR

    • A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification

    OR

    • Professional qualifications plus 5 years or more relevant professional experience in Marketing

    • Recognition of Prior Learning (RPL) applicants are required to submit a cover letter along with their application under the Transcripts section of the portal, affirming their intent to apply for RPL. For more information on RPL see here.

    • International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. More information about English language requirements for DCU Business School can be found here.

    Disciplines

    Business School

    Requirements

    Entry Requirements

    Entry Requirements

    General Entry Requirements

    For admission to the M.Sc. in Digital Marketing candidates must hold:

    • A 2.1 Honours degree in a Business discipline, or equivalent international qualification

    OR

    • A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification

    OR

    • Professional qualifications plus 5 years or more relevant professional experience in Marketing

    • Recognition of Prior Learning (RPL) applicants are required to submit a cover letter along with their application under the Transcripts section of the portal, affirming their intent to apply for RPL. For more information on RPL see here.

    • International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. More information about English language requirements for DCU Business School can be found here.

    English Requirements

    • PTEMin 63
    • IELTSMin 6.5
    • TOEFLMin 92

    English Program Requirements

    Postgraduate Taught Programmes Note: In exceptional circumstances, results in examinations other than those published may be accepted as proof of competence in English language for postgraduate taught programmes. 

    This may include:

    • Non-native speakers of English who in the past two years have completed their school education through the medium of English in a country where English is the official language. For example, applicants who have successfully achieved a 06/H7 in Leaving Certificate English, a Grade D in A Level English or an examination deemed as an equivalent by DCU.
    • Applicants who have completed their undergraduate degree in the past two years, in a country where English is the official language.
    • Applicants who have recently lived in a country where English is the official language for at least four years and been employed in a professional role that required a high level of written and verbal communication. Applicants will be required to provide specific documentation to evidence this e.g. residency documentation, employer statement.

    Research Programmes Note: Faculty of Engineering & Computing and Faculty of Science & Health

    In exceptional circumstances, results in examinations other than those published may be accepted as proof of competence in English language for research programmes in the Faculties noted above. 

    For further details about DCU English Language Requirements, please contact DCU Admissions.

    Career

    You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing.

    Our graduates are working in a range of marketing and management roles including

    • Digital Account Executive
    • Digital Project Manager, Content Marketer
    • Research Analyst
    • Digital Marketing Executive
    • Social Media Manager.

    Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.

    Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including

    • Facebook
    • Google
    • Microsoft
    • Edelman
    • Publicis
    • Accenture
    • Dell
    • An Bord Bia
    • Core Media
    • Starcom
    • Oracle
    • Trivago
    • Adroll
    • AA Ireland
    • Microsoft
    • Oracle
    • ESRI
    • Ryanair
    • IBM
    • Qualtrics
    • Accenture
    • Wolfgang
    • iProspect

    Fee Information

    Tuition Fee
    26,949 / year

    MSc in Digital Marketing

    Dublin City University

    Dublin City University

    Ireland

    Ireland, Dublin