MSc Marketing Management—full-time and part-time

Course Overview

The MSc in Marketing Management is designed to open the doors to a world of exciting marketing opportunities across various industries and sectors. The programme content is meticulously crafted to prepare you for a multitude of marketing positions in the business world. Whether you're a marketing enthusiast or come from a non-business background, this programme is your gateway to building a successful marketing career.

Our mission is to guide you to become a well-rounded marketing professional, equipped with the skills and knowledge needed to thrive in today's competitive landscape. Through our programme, you will:

• Gain Comprehensive Knowledge: Dive deep into a wide range of marketing subjects, reaching an advanced level of understanding. Our curriculum ensures you have a solid grasp of marketing fundamentals, as well as the latest trends and strategies, setting you apart in the job market.

• Develop Analytical and Presentation Skills: Marketing is not just about knowing it's also about effectively communicating your insights. You will sharpen your analytical skills and enhance your ability to articulate your ideas, both in writing and orally, a crucial skill in the world of marketing.

• Master Research Methodologies: In an age where data-driven decision-making is key, we'll equip you with research methodologies, enabling you to navigate complex information, make informed choices, and contribute to the development of effective marketing strategies.

• Emphasise Strategic Decision Making: You'll learn how to make critical marketing decisions that can shape the future of businesses.

• Stay Current with Industry Best Practices: We ensure you are exposed to the latest ideas, techniques, and marketing frameworks by analysing industry best practices. This hands-on approach keeps you at the forefront of the marketing field.

A distinctive feature of our programme is its practical orientation. You will undertake consultancy projects, allowing you to work directly with real companies and which provide realistic industry settings and experiences. You'll also have frequent opportunities to learn from distinguished industry speakers, gaining invaluable insights from those who'work in Marketing.

Earning the MSc in Marketing Management will not only provide you with a recognised qualification but will also enable you to embark on a successful marketing career in a wide variety of industries, sectors, and organisations. This programme is not limited to business graduates it's also ideal for those with non-business backgrounds who aspire to develop a career in marketing (see Key Facts.

Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.

OR

A primary degree with a minimum of three years relevant work experience will also be considered.

IELTS score of 6.5 or equivalent, if applicable.

Academic entry requirements standardised per country here.

English language requirements here.

Graduates have embarked on successful marketing careers in a wide variety of industries, sectors, and organisations such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, to name but a few.

More Reasons to Choose this Course:

• Marketing Event (one week) on topical areas in marketing practice.
• Consultancy projects which provide realistic industry settings and experiences.
• Team-building exercises.
• Team building field trip
• Training on 'Working in Groups'
• Extra curricular workshops (e.g., Excel Training, Writing Skills, Referencing).
• Executive Masterclasses by Industry Experts in Global consumer and business companies; e.g. Diligent, Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
• Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.
• Fantastic partnerships with industry, companies such as:

2023/24 Class - Team Building Day at Wildlands

Site Visit to Aerogen

Digital Sales Management Masterclasses with Diligent

Career Inspiration EventL-R: Sagar Arora (Sidekick Media), Fiachra Mulkerrins (The Marketing Department) Laura Lane (HubSpot), Brían Murphy (Magnitu).

Guest Speakers for MSc Marketing Management

Paula Clarke of Clarke Griffin Associates

Helen Mannion Head of Marketing at Revive Active

John Power, Managing Director and CEO of Aerogen