MSc Marketing

It is important to note, the course is 2 years part-time (for a September start) and 30-months part-time for a January start.

The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners. It explores a range of subjects including: Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media and Influencer Marketing, Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to University of East London) and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative. This course is designed for undergraduate students or practicing marketers with a desire to improve their knowledge of marketing theory and practice. 

The course is designed around managerial and cultural aspects of marketing theory, and will give you an holistic understanding of the subject. The course also features macro strategic subjects as well as more micro elements of consumption practice, and also includes  "workbench" technical software aspects for developing digital marketing campaigns. 

• Bachelor's degree: GPA of 2.5 / 4 or overall classification of "Good" or higher
• UK Bachelor's degree with Honours: Second Class, Second Division or higher
• US Bachelor's degree: GPA 2.5 / 4

Extended Diploma or Diploma

FROM

INTERNATIONAL BACCALAUREATE

Diploma with 24 points including a minimum of 15 points at Higher Level

This course will prepare you for a career in marketing management generally or any career that requires theoretical marketing knowledge. This can include roles such as marketing management, brand management, advertising account management, public relations, direct marketing, marketing research, advertising research and marketing consultancy. The broad and eclectic range of modules mean that you could apply for a variety of different career types and trajectories.