Learn how to create and measure creative and compelling digital campaigns.
Build skills in strategy, story, content development and audience engagement and build a successful career in the digital space.
As part of your studies in this graduate certificate course, you will learn to:
- synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
- apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
- analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
- analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
- develop and respond to a communication brief and pitch content development concepts.