Online Graduate Certificate in Digital Communication Strategy

Learn how to create and measure creative and compelling digital campaigns.

Build skills in strategy, story, content development and audience engagement and build a successful career in the digital space.

As part of your studies in this graduate certificate course, you will learn to:

• synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
• apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
• analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
• analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
• develop and respond to a communication brief and pitch content development concepts.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student, refer to the English requirements for postgraduate coursework programs.

If you are an international student, refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

This course is designed to equip you with the knowledge and capability to become an ethical and creative content strategist or practitioner across existing and emerging digital channels in any digitally mature or maturing organisation.

For existing professionals and managers, this program upskills you to incorporate knowledge of and skills in digital communication strategy and storytelling, analytics and content development processes which will invigorate your existing practice.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.