PhD Programme in Marketing

Goethe University Frankfurt

Germany, Frankfurt am Main

University RankQS Ranking

309

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Home/Germany/Frankfurt am Main /Goethe University Frankfurt/PhD Programme in Marketing

Goethe University Frankfurt

Germany , Frankfurt am Main

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Frankfurt am Main

Program Language

English

Start & Deadlines

Next Intake DeadlinesOctober-2021

Go to the official application for the university

Duration 4 year(s)

Next Intake October-2021

PhD Programme in Marketing

About

PhD studentsÂ learnÂ how to use marketing analytics to improve marketing decisions. They acquireÂ mathematical, econometric, and microeconomic skills that enable them to develop far reaching solutions for complex marketing challenges. They learn howÂ to combine data science skills with marketing theory and apply them in empirical studies that we frequently conduct together with our industry partners. In that way, students take part in our quest for pushing marketing theory and practice to higher levels.