PhD Programme in Marketing
    Duration4 year(s)
    Next IntakeOctober 1, 2021

    PhD Programme in Marketing

    About

    PhD students learn how to use marketing analytics to improve marketing decisions. They acquire mathematical, econometric, and microeconomic skills that enable them to develop far reaching solutions for complex marketing challenges. They learn how to combine data science skills with marketing theory and apply them in empirical studies that we frequently conduct together with our industry partners. In that way, students take part in our quest for pushing marketing theory and practice to higher levels.

    Requirements

    Entry Requirements

    A Bachelor's or Master's degree is required.Click here for detailed information about the requirements.

    Fee Information

    How to Apply

    Please click here for detailed information about application requirements and deadlines, and here for information about how to apply.

    PhD Programme in Marketing

    Goethe University Frankfurt

    Goethe University Frankfurt

    Germany

    Germany, Frankfurt am Main