PhD students learn how to use marketing analytics to improve marketing decisions. They acquire mathematical, econometric, and microeconomic skills that enable them to develop far reaching solutions for complex marketing challenges. They learn how to combine data science skills with marketing theory and apply them in empirical studies that we frequently conduct together with our industry partners. In that way, students take part in our quest for pushing marketing theory and practice to higher levels.
Requirements
Entry Requirements
A Bachelor's or Master's degree is required.Click here for detailed information about the requirements.
Fee Information
How to Apply
Please click here for detailed information about application requirements and deadlines, and here for information about how to apply.