Sport Business Management

University of Stirling

United Kingdom, Stirling

University RankQS Ranking

455

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University of Stirling

United Kingdom , Stirling

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N8U6

Campuses

on campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 48 month(s)

Tuition Fee

GBP 19,500 / year(s)

Next Intake September-2026

Sport Business Management

About

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences and 80% of our research in Business and Management Studies classed as world leading or internationally excellent (REF 2021). Your career in the sports business starts here.

Top reasons to study with us

We're ranked Top 5 in Scotland for Sports Science (The Complete University Guide 2025)

Top 5 in Scotland for Business Studies (National Student Survey 2023*)

We hold strong partnerships with many national governing bodies of sport, some of which are based on campus

*Rankings are based on institutions within the Guardian University Guide

Requirements

Entry Requirements

Year 1 entry – Four-year honours

SQA Highers
AABB

GCE A-levels
BBB

IB Diploma
28

BTEC (Level 3)
DDM

Widening access students
Widening access students may be eligible for an adjusted offer of entry. To find out if this applies to you go to our widening access pages.

Care-experienced applicants will be guaranteed an offer of a place if they meet the minimum entry requirements.

Year 2 entry – Three-year honours

SQA Advanced Highers
ABB

GCE A-levels
ABB

IB Diploma
32 points

Essential subjects
To include Business and Physical Education

Other Scottish qualifications

Scottish HNC/HND
Year one minimum entry - Bs in graded units.

Access courses
University of Stirling access course - for mature students only. You must pass the course with 50% or above.

SWAP access course - for mature students only.

Email our Admissions Team for advice about other access courses.

Foundation Apprenticeships
Considered to be equivalent to 1 Higher at Grade B

Other qualifications

English, Welsh and Northern Irish HNC/HND
Merits and Distinctions

English, Welsh and Northern Irish access courses
Access to Higher Education - 60 credits, minimum 45 at QCF Level 3, pass at 60% or above.

International entry requirements

View the entry requirements for your country

Advanced entry

Year 2 entry
Entry into Year 2 may be possible depending on your HNC/HND course. To find out more go to our articulation pages.

Other qualifications
Advanced entry may be possible depending on your qualifications. For more information, contact our Admissions Team at admissions@stir.ac.uk.

Other routes of entry

If you don't currently meet our academic requirements, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need to progress onto some of our courses. Explore INTO University of Stirling to see the Foundation and International Year 2 routes available.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.
Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill.
IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.

See our information on English language requirements for more details on the language tests we accept and options to waive these requirements.

Pre-sessional English language courses

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Find out more about our pre-sessional English language courses

English Program Requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.
Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill.
IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing.

See our information on English language requirements for more details on the language tests we accept and options to waive these requirements.

Pre-sessional English language courses

Find out more about our pre-sessional English language courses

Career

Preparing you for the world of work

We’re members of the Marketing Society Scotland – strengthening our bond with industry and business. This course leads to many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business. Get real-world experience by working alongside a business on a consultancy project in your final year.

When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services.

Find out more about how we prepare you for the world of work.