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Strategic Marketing Management (MA)

International School of Management (ISM)

Germany, Dortmund

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Duration2 year(s)

Tuition Fee

EUR 6

Next IntakeOctober 1, 2021

Strategic Marketing Management (MA)

About

In the Master's programme in Strategic Marketing Management, you will learn to analyse dynamic framework conditions in globalised markets and to develop promising strategies through qualitative and quantitative analyses. During your studies, you will benefit from the intensive exchange with experts from the business world and implement your own projects. The MA Strategic Marketing Management prepares you for a career in international marketing. You will be able to derive promising marketing strategies from the findings of market research and the specifications of corporate management as well as to plan and control them in a goal-oriented manner.

Requirements

Entry Requirements

A successfully completed Bachelor's degree with at least 180 ECTS points or an equivalent course of study at a university or university of applied sciences or a foreign higher education institution of corresponding rank and examinations must have been taken in one of the following subject areas: Economics with a minimum of 30 ECTS credits or business related topics in the fields of communication or media sciences with a minimum of 30 ECTS credits or economic topics in the fields of social sciences or psychology with a minimum of 30 ECTS credits and submission of the application forms participation in an application interview and a case study Admission process: The admission process consists of a case study and an interview. You are expected to present the results of your case study on the day of the admissions test.

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Strategic Marketing Management (MA)

International School of Management (ISM)

Germany, Dortmund

Go to Official Website0