The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.

Bachelor of Business (Marketing) at Kaplan Business School
Study Bachelor of Business (Marketing) at Kaplan Business School, a Bachelor degree offered across its Adelaide, Brisbane, Melbourne, Perth, and Sydney campuses in Australia. This Full Time program is delivered on campus in English and takes approximately 3 years to complete. Students benefit from a structured learning experience designed to build both theoretical knowledge and practical experience. The tuition fee is USD 75,471 / year, with the next intake scheduled for September 1, 2026.
About Bachelor of Business (Marketing)
Requirements and Admission Criteria for Bachelor of Business (Marketing) at Kaplan Business School
Entry Requirements
Overseas qualifications will be assessed for equivalence in Australia at the time of application using the Country Education Profiles (CEP) online tool. The academic entry requirements for our courses vary by nationality.
International Baccalaureate Diploma with a minimum score of 24
English Requirements
- PTEMin 50
- IELTSMin 6
- TOEFLMin 60
English Program Requirements
- an English test score using one of the following English language tests as approved by Kaplan. Proof of English language proficiency, evidenced by one of the tests listed in the table below, must be completed within two years prior to commencement of the course.
Career Opportunities after Completing Bachelor of Business (Marketing)
> Public relations
> Advertising
> Events management
> E-Commerce
> Digital marketing
Fee Information
How to Apply
STEP 1
Complete the application form online. Enrolment terms and conditions apply.STEP 2
Provide certified* copies of your:
- Passport
- High school certificates and transcripts
- English proficiency documents e.g. IELTS test certificate or equivalent (if applicable)
- Degree completion certificate and transcripts (if applicable)
- Work experience details (if applicable)
* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.STEP 4
To proceed with your enrolment, you will need to:
- Login to online Applicant Portal
- Submit the evidence required to meet the condition(s) outlined in the Offer (if applicable)
- Carefully read your offer including Terms and Conditions
- Accept the Offer and complete the payment in the Applicant Portal
STEP 5
Once you receive your electronic Confirmation of Enrolment (eCoE) from us you can proceed to apply for an Australian student visa.Australia, Sydney