Bachelor of Marketing and Communication

University of Adelaide

Australia, Adelaide

Go to Official Website

Duration3 year(s)

Tuition Fee

AUD 20,454 / year(s)

Next IntakeJune 5, 2026

Bachelor of Marketing and Communication

About

With Adelaide University's 100% online Bachelor of Marketing and Communication, you’ll become the future-focused professional the industry is seeking.

Build expertise in advertising, public relations, content creation, marketing analytics, retailing and brand management. Deepen your understanding of social media channels, digital presence, personal brand and reputation.

Explore marketing as the study of trading and exchange in a modern economy. Conduct market research and interpret qualitative and quantitative data.

Get hands-on with digital content creation, enhancing your creative thinking, storytelling and audience understanding. Learn how to drive advertising campaigns and apply best-practice standards in web design.

Examine media law and the ethical issues in professional media practice. Understand marketing analytics, consumer markets, brand performance, and product attributes. You’ll be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise global brands.

Stand out from the crowd with your creative, strategic and analytical expertise.

Requirements

Entry Requirements

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

International non-student visa holders

This program is delivered online. It is open to international students who:

are studying online outside of Australia; or
do not require a student visa to undertake this program in Australia.

It is not available to international students wishing to study in Australia on a student visa.

Career

Career outcomes

With strong growth projected for marketing roles over the next decade, graduates can look forward to abundant career opportunities (Jobs and Skills, 2024).

Fancy working as a media planner? You’ll ensure advertising campaigns reach the right audiences via the best channels. Use analytics tools to track performance and inform your approach to align with objectives.

Want to be a brand and advertising manager? You’ll develop marketing strategies, coordinate advertising campaigns and oversee branding initiatives. Analyse market trends, consumer behaviours and competitor activities.

Keen to work as a market analyst? You’ll collect and analyse data on customer demographics. Design marketing campaigns based on customer insights. Assess plans and strategies.

Your future career might be as a:

Digital and social media manager
PR coordinator
Content creator and writer
Digital marketer
Market analyst
Brand manager
Marketing and communication professional.

Industry Trends

Driven by a need for specialist skills to meet the demands of the digital world, Australia’s marketing and communication industry is thriving.

With businesses focusing on data-driven campaigns, graduate experience in platforms like Google Ads and Meta Ads is essential. This reflects the shift towards social media, email marketing and SEO-focused strategies (ACCC, 2024).

Understanding consumer behaviour has never been more critical. Graduates with data analysis skills will have a competitive edge. With the growing trend towards evidence-based marketing, employers seek professionals to turn data into actionable insights (ACCC, 2024).

Accreditation

This program is accredited by the Australian Marketing Institute (AMI) . Graduates are eligible to apply for membership of AMI.

Fee Information

Tuition Fee

20,454 / year(s)

Bachelor of Marketing and Communication

University of Adelaide

Australia, Adelaide

Go to Official Website