Bachelor of Business (Pathway to Master of Management (Marketing))
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    Bachelor of Business (Pathway to Master of Management (Marketing))

    University of South Australia
    University of South Australia
    Australia
    Australia, Adelaide
    Duration3 year(s)
    Tuition Fee
    AUD 36,100 / Year
    Next IntakeFebruary 1, 2027
    Bachelor of Business (Pathway to Master of Management (Marketing))

    About

    • Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
    • Graduate with a highly diverse skill-set and broader career opportunities.
    • Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
    • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
    • Gain a solid grounding in core business concepts and tailor your studies to suit your career interests.
    • Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses
    • Enjoy the flexibility of a broad business degree and create your own study plan based on your career goals.
    • Develop advanced skills in leadership, strategy and decision making.
    • Participate in a one-year international exchange at the prestigious Rennes School of Business in Brittany, France, and receive two parchments in just three years.
    • Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
    • Learn from experts who advise brands like Procter & Gamble, CBS and Nestlé.
    • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the 2022 QS Stars Ratings1.
    • Join a university recognised as a global leader in Brand Management research2.
    • Study at the No.1 university in South Australia for graduate careers in Business and Management3.
    • Join a university ranked in the Top 15 in Australia for Business and Economics4.
    • Develop your knowledge for a successful career in business by studying a curriculum informed by above world-class research in business and management5.
    • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world's leading accreditation bodies.

    1UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022.2AFR BOSS Magazine, April 2018 – League of Scholars. 3ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 42023 THE Subject Rankings. 52018 Excellence in Research for Australia (ERA)

    Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also eight courses that you can use to custom build your degree. For example, you could choose to do either:

    • two minors (four courses each) or
    • a 12-month international exchange.

    Learn more about majors, minors and sub-majors.

    In your postgraduate degree, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as marketing strategy, planning and leadership and performance. Learn how to effectively manage organisations and achieve key business objectives.

    Requirements

    Entry Requirements

    General Secondary Education Certificate

    English Requirements

    • PTEMin 50
    • IELTSMin 6
    • TOEFLMin 60

    Career

    As the No.1 university in South Australia for graduate careers1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

    Due to the flexibility in this degree, there are many career paths our graduates aspire to – your career will depend on your specialisation. You could consider careers such as:

    • Business adviser: working with new or established businesses; analysing business plans and financial statements; advising on investments, marketing, funding and financial trends; understanding consumer needs and how to improve profitability.
    • Business development manager: driving the work of teams to run an organisation efficiently; coordinating several business units, managing resourcing, budgets and operations.
    • Business consultant: providing managing consulting services to help organisations improve performance and efficiency; analysing businesses and creating solutions to help meet goals
    • Business owner: setting up a business or businesses; taking risks and serving as the chief decision maker; monitoring and controlling business activities, budget and resources.
    • Entrepreneur: using initiative, commercial acumen and broad ranging business skills to develop or transform a product or service for yourself or an organisation.
    • Human resources adviser: advising and supporting employees about human resource related policies and practices; coordinating recruitment and induction processes; maintaining personnel and recruitment records; researching and developing human resources policy, projects and programs.
    • Marketing and communications officer: implementing communication and marketing strategies; delivering public relations messages to raise organisational profile; maintaining websites and social media; proactive and reactive media duties.
    • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
    • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
    • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
    • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
    • Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.

    1ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.

    Fee Information

    How to Apply

    Set off on a new course in life by applying to become an international student at the University of South Australia. Just follow these four steps.

    The University of South Australia does not charge an application fee.

    Find the best program for you

    Start your search and discover the possibilities

    Check entry requirements

    Make sure you are aware of entry requirements for the University as well as individual program requirements.

    • English language requirements
    • Guidelines on genuine temporary entry
    • Guidelines on living costs and evidence of funds

    Undergraduate – you must have successfully completed an Australian Year 12 program or an equivalent program in your home country or a recognised Pathway or Foundation Studies Program. If you are an international student studying Year 12 in Australia you need to apply via the South Australian Tertiary Admissions Centre (SATAC).

    Postgraduate – At a minimum you must have successfully completed an undergraduate degree, to the required standard, from a recognised higher institution in Australian or the international equivalent and/or the equivalent professional work experience. The University offers both coursework and research degrees.

    See if you need to apply through a registered UniSA Agent

    Depending on your country of citizenship, you may be required to apply through a registered UniSA education agent unless you are already onshore in Australia. View the full list of countries by citizenship here.

    You will also find a full list of registered UniSA agents on our website (Find an agent).

    Find an agent

    Apply using our online International Application System

    Once you have found the program you wish to study, from the program's home page click 'apply online' which will take you to our easy to use online International Application System. What can you expect from UniSA’s new International Application System:

    • A quick and easy to use online application form
    • Ability to track the progress of your application throughout the submission, assessment, offer and acceptance stages
    • Ability to download offer documents, submit your acceptance and make a payment through our secure online system

    Accept your offer

    Follow our step-by-step guide to accepting your offer, then get excited preparing for student life in Adelaide.

    Important information

    There is no closing date for submitting your application. Application outcomes will be advised within one to two weeks from the date we receive your application and all required supporting documentation. If you require a student visa, you will need to allow additional time to apply for a student visa.

    Bachelor of Business (Pathway to Master of Management (Marketing))
    University of South Australia
    University of South Australia
    Australia

    Australia, Adelaide

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