Whether you're interested in pursuing a career in digital marketing or looking to enhance your skills to keep up with today’s evolving landscape, the Diploma in Digital Marketing will provide you with a comprehensive understanding of both digital and traditional marketing strategies, along with hands-on marketing application and execution, to prepare you for success in today’s fast-paced digital world.
As the first digital marketing diploma offered in Canada, this program covers essential areas such as marketing strategy, search engine optimization, content marketing, social media marketing, paid advertising, email marketing, marketing analytics, digital storytelling, and user experience design.
You’ll gain practical experience through hands-on training with real clients, as well as earn externally recognized credentials that meet industry standards. By the end of the program, you'll have the skills to develop and execute comprehensive campaigns across multiple platforms, tailored to your target audience and aligned with digital marketing best practices.
If you choose to further your studies after graduation, you can transfer all your hard-earned credits into a Bachelor of Business Administration (BBA) program, opening the door to even more opportunities for personal and professional growth.
What is Digital Marketing?
Digital marketing is all about using the power of digital tools and platforms to connect with people and promote customer solutions in creative ways. It includes techniques like Search Engine Optimization (SEO) to increase online visibility, content marketing to engage and inform, and social media marketing to build relationships with customers. You'll also explore digital advertising to target the right people and use analytics to optimize your strategies. With the digital landscape constantly evolving, digital marketing offers exciting opportunities for creativity and growth in a fast-paced, results-driven environment.
Some of the course options available in this program include:
BUS 315 - Marketing Analytics
This course is designed to equip students with the analytical skills and tools required to make data-driven marketing decisions. The course covers key concepts in marketing data analysis, including customer segmentation, predictive modeling, and campaign performance measurement. Students will learn how to gather, interpret, and visualize data from multiple sources, as well as how to apply statistical and machine learning techniques to solve real-world marketing problems
BUS 317 - Digital Marketing Strategy
This course examines leading trends in digital media and the evolving impact on marketing strategy. Focus will be placed on increasing competitiveness through optimal use of digital media tools and platforms to increase both marketing strategy effectiveness and efficiency. All “4 P’s” of on-line products, pricing models, distribution methods, and use in promotional strategy will be examined. Customer relationships, engagement, and empowerment are also considered.
BUS 418 - Applied Digital Marketing
This course is designed to provide students with hands-on experience working directly with real clients. Students will work with their client(s) to apply the full spectrum of digital marketing strategies and tools they have learned throughout their program. The course focuses on the practical implementation of digital marketing strategies, including SEO, content marketing, social media, email campaigns, and paid advertising.
CTCH 213 - Brand Strategy, Advertising and Design
This course explores design practices for branding strategy and advertising as they are developed in a professional environment. Through experiential learning processes, lectures, case studies, and studio projects, students will gain practical and theoretical knowledge to create and understand the visual language under-pinning brand identities and advertising campaigns. The course emphasizes the development of brand strategy, aligning creative design and communication with strategic objectives to build cohesive and effective brand messages.
CTCH 215 - Visual Identity Design
This course focuses on the conceptualization, development, and implementation of visual identity systems that define and communicate the essence of a brand. Students will explore the role of graphic design in building visual identities that are cohesive across different media and channels. The course combines theory and practice, emphasizing the translation of a brand’s values and mission into a recognizable and effective visual identity. Students will engage with real-world projects, building complete visual identity systems, which include logo design, typography, color palettes, and other key design elements. Emphasis will be placed on ensuring consistency, flexibility, and longevity across various brand touchpoints, from digital interfaces to physical environments.
CTCH 306 - Digital Storytelling and Interactive Media
This studies/studio hybrid course explores the social, political, cultural, economic, and intersectionality of interactive media and digital storytelling. We will engage with audio (audio walking tours, music recording, podcasting, radio programming) and on-line interactive and immersive storytelling (web-projects, gaming, apps).
CTCH 316 - Designing User Experiences Through Design Thinking and Human Centred Design Methods
Explore the five stages of design thinking to craft human-centred experiences. Learn usability, accessibility, and interaction design while mastering tools in the creative thinking process and prototyping. Through hands-on projects, you'll develop innovative workflows and strategies to create impactful, intuitive interfaces that enhance user experiences across different platforms.