About Sport Management
This business-oriented program focuses on the managerial and organizational aspects of sport.
Learn about sport innovation and entrepreneurship alongside studies in sport leadership, sport communications and community relations, sport analytics, sport law, marketing and finance, and e-sports. Explore creative and innovative advances in the world of recreational, amateur and professional sport, and develop skills and knowledge relevant to evolving sport management practices.
The experiential education component of the program includes strategic management, marketing, finance and accounting projects, as well as two required practicums.
Equip Yourself:
- Gain foundational knowledge of sport management as a profession.
- Lead sport innovation and change initiatives in recreational, amateur and professional sports.
- Draw on sport management fundamentals, including legal, economic, financial, sociological and psychological insights, to respond to industry challenges.
