Bachelor of PhD Programme in Marketing at Goethe University Frankfurt

Goethe University Frankfurt

Germany, Frankfurt am Main

University Rank:#316

Duration4 year(s)

Next IntakeOctober 1, 2026

PhD Programme in Marketing

International students can study the PhD Programme in Marketing at Goethe University Frankfurt on the Frankfurt am Main campus in Germany. This Bachelor degree is available as a Full Time program delivered on campus in English. The program has a duration of 4 years and is offered at the Frankfurt am Main campus. Students can apply for the next intake starting on October 1, 2026.

About PhD Programme in Marketing

PhD studentsÂ learnÂ how to use marketing analytics to improve marketing decisions. They acquireÂ mathematical, econometric, and microeconomic skills that enable them to develop far reaching solutions for complex marketing challenges. They learn howÂ to combine data science skills with marketing theory and apply them in empirical studies that we frequently conduct together with our industry partners. In that way, students take part in our quest for pushing marketing theory and practice to higher levels.

Requirements

Entry Requirements

A Bachelor's or Master's degree is required.Click here for detailed information about the requirements.

Fee Information

How to Apply

Please click here for detailed information about application requirements and deadlines, and here for information about how to apply.

PhD Programme in Marketing

Goethe University Frankfurt

Germany, Frankfurt am Main