Bachelor of Media and Communication at University of Passau

The Media and Communication at University of Passau is a Bachelor program designed for students who want to build the knowledge and skills required for careers in this field. Delivered on campus at the university's main campus in Passau, Germany, the program is taught in German and takes 3 years to complete. Students study in a Full Time environment while preparing for future professional opportunities. The next intake starts on January 10, 2027.

About Bachelor of Media and Communication

In view of the ongoing changes in media consumption behaviour, no occupational field today can do without a theoretically and methodologically sound knowledge of the media sector. From the basics of media-based communication to specific analytical skills in individual media genres, the B.A. Media and Communication programme imparts core competencies in media studies, including film and television research, media psychology, media education, media informatics and communication studies. In addition to comprehensive media analysis skills, students are given insights into practical media production (e.g. print, audio-visual and online media, transmedia storytelling). The programme thus draws from the humanities, cultural and social sciences and combines this content with the media as the subject of research and a conceptual-analytical media practice (online, print, television, film production, games). The programme is designed to give its students the theoretical and methodological underpinnings that will allow them to engage in reasoning processes according to scientific principles. Upon graduation, students are equipped with the necessary qualifications for subsequent master's-level study and with numerous skills and abilities that are relevant to their future professional life. The programme places a focus on scientific-institutional and practical-editorial media occupations, such as media research and teaching in an academic context (universities, adult education) and practical media education as well as media work in foundations, museums and various institutions. This is an accredited programme which has received the Seal of Quality of the Foundation for the Accreditation of Study Programmes in Germany and MedienCampus Bayern e.V. The University also offers a master's degree building on this degree programme. For details, please consult the Academic Advice Service's infosheet (German).

Requirements and Admission Criteria for Bachelor of Media and Communication at University of Passau

Entry Requirements

To apply for this degree programme you need a recognised university entrance qualification, e.g. the German Abitur or an equivalent qualification.

Career Opportunities after Completing Bachelor of Media and Communication

This bachelor's programme in Media and Communication gives you the optimal preparation for occupations in the media industry requiring analytical skills and media studies knowledge for the design, implementation and production of content in all media genres (online, print, audio-visual). You are presented with a wide range of specialisation options as you progress through your studies, leading to a wide range of possibilities: editorial work in television, radio and the new media as well as print media, public relations, media consulting, marketing or adult education and media research. Potential employers include media companies (film, television, publishing, online etc.) as well as advertising and PR agencies, education providers and public-sector organisations.

Fee Information

Bachelor of Media and Communication at University of Passau

University of Passau

Germany, Passau