Bachelor of Business – BBus

Welcome to the world of business education – your future starts here!

Massey’s Bachelor of Business encourages you to explore and master your business knowledge and skills, so you can contribute meaningfully and innovatively to the rapidly evolving globalised business world.

Our lecturers and professors are actively researching both nationally and internationally, bringing the most relevant developments in business theory and practice into your learning environment.

Massey Business School also has great links with communities and potential employers. You'll have many opportunities to put your learning into practice while engaging with local community organisations and businesses.

You will be someone who:

• has a sound base in the business fundamentals of accounting, communication, economics, finance, business law, management, Māori business, marketing, and sustainable business operations
• is an independent learner
• is an innovative, creative, critical thinker who can make informed decisions and solve problems
• is an effective communicator
• is able to lead or work within a team
• can find and use the latest knowledge to grow a business
• is culturally adept with a solid understanding of the role of te Tiriti in the Aotearoa NZ business environment, and skills to be effective in multi-cultural and international business environments
• is an ethical and culturally sensitive professional
• is a specialist in 1 or more areas of business expertise; and well-versed in the business fundamentals

With 10 core course options to choose from, the BBus gives you flexibility to focus on your areas of interest. You can work to your strengths, and fill any gaps in your knowledge and skills.

Insights

• The QS World University Ranking ranks Massey in the top 250 universities worldwide. Our specific disciplines also rank highly: Accounting and Finance in the top 250; Business and Management: top 500; Communication and Media Studies: top 150; Economics and Econometrics: top 350.
• Bachelor of Business students have a high completion rate across their courses (2022: 82.6% and 2023: 81%). The flexibility of the qualification allows students to return to their studies at any time.
• The 2022 Student Experience Survey results for this qualification found that 81% believed assessment tasks challenged students to learn, and 84% highlight that the qualification has given them “confidence to learn independently”.
• The 2021 Graduate Destination Survey results for this qualification found that 82% of graduates are in employment and 41% have continued in further study.