International Marketing with Tourism

    International Marketing with Tourism

    Duration1 year(s)
    Tuition Fee
    GBP 17,090 / Year
    Next IntakeSeptember 9, 2024
    International Marketing with Tourism

    About

    Stand out from the crowd and get ready to start an exciting international marketing career in the tourism sector
    Overview

    This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.

    The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.

    The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

    Due to extremely high demand for our programmes starting in September 2022, we are no longer accepting applications from international applicants for this programme. We're sorry that you won't be able to join us in September.


    Get ready for an international marketing career and gain a dual degree from the UK and France

    You'll develop organisational and business skills as well as an understanding of digital marketing brand management, intercultural communication, tourism and the ability to develop strategic marketing plans.

    You'll gain transferable skills such as project management, research, time management and presentation methods.

    Lead Academics

    Dr Agata Krowinska

    Agata is a Lecturer in Marketing at Edinburgh Napier University. She is the Programme Leader of MSc International Marketing Suite. Her research interests include digital marketing, consumer engagement and artificial intelligence in marketing.

    Dr Clidna Soraghan

    Clidna is a Lecturer in Marketing at Edinburgh Napier University. She is the Deputy Programme Leader of MSc International Marketing Suite. Her research interests include critical marketing, consumer behaviour, and social marketing.



    Requirements

    Entry Requirements

    Entry requirements

    Postgraduate

    Students will be eligible to apply if they have gained a Bachelor degree with C+, GPA of 2.5/4.0 or Good or better

    English Requirements

    • PTEMin 56
    • IELTSMin 6
    • TOEFLMin 80

    Career

    This course will give you excellent career prospects in international marketing including at management level.

    The experience of studying Marketing abroad and in a global context can open up many more marketing career options to you around the world.

    Fee Information

    How to Apply

    How to use the online application form

    Here’s some key information about the application form to keep in mind while you're completing it:

    • You don't need to complete your application in one session - you can save it and return to it later. You'll get an email with a link to continue your application
    • When you've completed a page, click on the proceed button at the base of the form
    • If you need to return to a previous page, click on the save button first
    • If you need to exit at any point, save your progress by clicking on the save button
    • Save your progress regularly, as the form will time out if there has been no activity on the page for four hours. You'll then be asked to re-enter your log in details to continue with your application
    • Refer to the help text at each section of the application if you need guidance about a particular section of the process.
    What to expect 

    We will typically be in touch within five days of your application submission. Here's what will happen once you have submitted your application:

    1. Application review

    When we receive your application we will: 

    • Check your qualifications against the minimum entry criteria
    • Check your references, once they've been submitted
    • Review your personal statement 
    • Check your evidence of English language proficiency, if applicable.

    If you want to find out what we'll be looking for in your personal statement, find out here. 

    2. Extra information

    For some courses, you need to provide examples of your work or attend an interview. If this is the case, we’ll get in touch to arrange this with you. You can find out if this applies to your course on the course page on our website.

    3. Application outcome

     We’ll let you know the outcome of your application by email. There are three possible outcomes:

    • Unconditional (meaning we don't need anything else from you) 
    • Conditional (meaning you'll need to provide us with some more information)
    • Unsuccessful.

    4. Your response 

    You can accept your offer by emailing [email protected]. If your offer is conditional and you need to submit any extra information, like your degree certificate or a reference, you should do this as soon as possible.

    Interviews and Portfolios

    Some of our postgraduate courses require you to attend an interview, or submit extra information or examples of your work. If this is the case, someone will be in touch to arrange this with you. You can find out if this applies to your course on the relevant course page on the website.

    Here are some of examples of courses which require an interview:

    • MSc Creative Advertising 
    • MSc Applied Criminology and Forensic Psychology 
    • MSc Data Science 

    Interview formats will vary by course, and can range from group interviews and discussions to a quick chat one-on-one with your programme leader. You will be given this information by email.

    Here are some examples of courses which require a portfolio or additional work: 

    • MA Creative Writing 
    • MA Motion Graphics
    • MFA Advanced Film Practice 

    What you are asked to present and in what format will vary by course. You might be asked to submit your work digitally, or in some cases you will be asked to bring a portfolio with you to an interview. You will be given this information by email.

    If you're an international student...

    If you're not in the country, Skype interviews can often be arranged by email after you have received your invitation. 

    International Marketing with Tourism
    Edinburgh Napier University
    Edinburgh Napier University
    United Kingdom

    United Kingdom, Edinburgh

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