The course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing data and digital enhanced solutions in business. This area includes the disruptive nature of technology on business models and provides exposure to how technology can drive value in areas such as finance, marketing, supply chain, service design, sustainability and human resource management.
The course will prepare students to manage technology informed projects in a responsible and sustainable way. A key strand is entrepreneurship and design – developing students to respond proactively to current business problems and priorities.