Overview
Introduction
Engage in the latest marketing debates and become a highly skilled researcher on this wide-ranging programme.
The curriculum covers the conceptual foundations of marketing and delves into topics such as consumer decision-making, product innovation, pricing strategy, advertising, and distribution channels.
You’ll begin on the master of research degree and move on to the PhD (subject to satisfactory progress). You’ll have the opportunity to complete a substantial piece of work that makes an original contribution to the field of marketing.
Our Marketing group’s research is internationally renowned, drawing on our diverse backgrounds in economics, psychology, marketing, management, and physics.
We’re proud of our faculty team and students, whose work has won many marketing awards, including the Marketing Science Institute’s Young Scholar Award and the Google-WPP Marketing Research Award. So, as a student, you’ll be joining a lively research community at the forefront of the marketing field.
We're also ranked second in the UK by percentage of overall four and three stars in the most recent Research Excellence Framework (REF 2021).
Preliminary readings
- Bhargave R, Chakravarti A, Guha A. Two-stage decisions increase preference for hedonic options. Organizational behavior and human decision processes. 2015;130:123–13
- 5.Hoegg J. Taste Perception: More than Meets the Tongue. Journal of Consumer Research; Oxford. 2007;33(4):490–498
- Fishbach A, Dhar R, Zhang Y. Subgoals as substitutes or complements: The role of goal accessibility. Journal of Personality and Social Psychology. 2006;91(2):232–242.
- Reiss PC. Descriptive, Structural, and Experimental Empirical Methods in Marketing Research. Marketing Science; Linthicum. 2011;30(6):950–964
- Wagner A. Kamakura and Gary J. Russell. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure. Journal of Marketing Research. 1989;26(4)
- Susan Athey and Guido W. Imbens. The State of Applied Econometrics: Causality and Policy Evaluation. The Journal of Economic Perspectives. 2017;31