MA Design Innovation considers how design acts as a catalyst for innovation, leading to new products, services and user experiences. It focusses on design thinking approaches, to address contemporary societal and business challenges to develop a rich understanding of where design can add value. It will provide you with the skills to strategically apply design to solve complex problems in the global market.
The application of design thinking is explored with the latest research and practice in design innovation, design management and design strategy, that supports you to develop a holistic view of design and creatively apply the theory in your specialist area. Design research, empathy and user-centred development are at the core of the programme that reveals unmet user needs and, in turn,