Join our one-year, industry recognised, accredited Digital Marketing MSc. Focus on developing a better understanding of the role digital marketing plays in contemporary marketing.
Delivered in collaboration with leading marketing professionals, this CIM and IDM accredited Masters is relevant to those from any undergraduate background who want to develop their knowledge of innovative digital marketing strategies, and who want to gain a relevant and recognised qualification to achieve their career aspirations.
Why choose Northumbria to study Digital Marketing MSc?
Newcastle Business School is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). According to AACSB, “Approximately 6% of the world's schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement”. Read more about our 'double' AACSB Accreditation.
What can I expect from this course?
The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.
During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC) advertising
- Content Marketing
- Conversion Rate Optimisation (CRO)
- Social Media Strategy
- Paid Facebook Advertising
- Google Analytics and Search Console
- Google Tag Manager
- Google Looker Studio
Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.
Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication.
Why study MSc Digital Marketing at Northumbria University?
This Digital Marketing Masters is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career
You will also have the chance to complete a Master’s consultancy project in place of a dissertation, and we will discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of Northumbria University's two-year postgraduate Digital Marketing courses if you choose to.
Alternatively you can complete our two-year Online Digital Marketing Masters Course or check out our Marketing MSc and Digital Business Courses
Find out more about why you should study Digital Marketing here.