About

Introduction:

Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.

You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, or a business research project.

Designed for aspiring digital specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.
the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
learn skills and knowledge within strategic marketing and digital marketing processes.
demonstrated knowledge and understanding of digital marketing tactics and implementation.
the ability to effectively use information and communication technologies relevant to the marketing discipline.
the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.

Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.

You have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.
You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.
Nottingham Trent University is 1st in the UK for Employability (Uni Compare 2025).
At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want.

Requirements

Entry Requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
One academic reference is required.

Two years with placement

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above).
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
One academic reference is required.

If you’re considering submitting an application for this course, but you have more than three years of relevant work experience, why not consider applying for our Master of Business Administration (MBA) course? Find out more about our MBA here.

International qualifications

We accept qualifications from all over the world – check yours here:

Entry requirements by country

Postgraduate preparation courses (Pre-Masters)

If you don’t yet meet our entry requirements, we offer Pre-Masters courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:

Pre-Masters courses leading to postgraduate study at NTU

English language entry requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

Complete this simple form to keep in touch with the International Office.

English Program Requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Career

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge of digital. This is crucial knowledge needed to succeed as a Digital Marketing Manager, Digital Campaigns Manager or Digital Strategist.

Digital Marketing and Digital Campaigns Managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

Digital Media Planner
Digital Marketing Executive
Internet Marketing Analyst
Digital Marketing Managers
Account Managers

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

Finding placements, internships and part-time work
Helping you to pursue self-employment
Advice on taking gap years and time out
Information and help on getting into volunteering
Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Chartered Institute of Marketing Employability Programme

Nottingham Trent University has partnered with The Chartered Institute of Marketing (CIM) to map the content of our MSc Marketing programmes against their unique Professional Employability Programme Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates. CIM is the world’s leading professional marketing body and by recognising that our MSc Marketing programmes maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.

Our MSc Advertising and Marketing Communications, MSc Digital Marketing, MSc Marketing, MSc Marketing and Brand Management and MSc Marketing and Data Analytics postgraduate courses are the only MSc courses to have this accreditation.

Fee Information

Tuition Fee

27,770 / year

Digital Marketing MSc