The Digital Marketing for Business BA (Hons) is Scotland's first fully online undergraduate degree in this field. Designed for working professionals & HNC/HND holders, it delivers applied digital expertise in AI, SEO, strategy, and content creation. Apply learning directly to your workplace and gain a portfolio-ready qualification. With advanced entry, you could achieve a degree in just one year.
This course is structured for maximum relevance, addressing the digital skills gap, ensuring students apply learning directly to their workplace context or an applicable industry case-study. Key learning outcomes include developing practical skills, applying knowledge to real-world projects, and evaluating outcomes from theoretical and practical perspectives. The curriculum integrates technical expertise preparing graduates to succeed in a rapidly evolving digital landscape.