This MSc International Fashion Business course at Robert Gordon University covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.
A key feature of the MSc International Fashion Business course is digital literacy, including, strategic digital communications and analytics. You will also develop an understanding of global fashion brand management, including, luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to international distribution, trend forecasting, buying and merchandising, supply chain, marketing, sustainable and ethical issues will also be taught.