The CIM Diploma in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.
You will study the following modules:
- Marketing & Digital Strategy - This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
- Digital Optimisation - For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
- The Digital Customer Experience - Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customers journey while complying with relevant legislation and regulation.
You will need to join the CIM at the beginning of your course.
The CIM Certificate in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.
- Applied Marketing - In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
- Planning Campaigns - This module aims to give you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisations current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
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Digital Marketing Techniques - This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisations effectiveness in the digital age.
Teaching
We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.
For this course, you'll:
- Work with others on group work
- Delve deeper into subject areas in workshops
- Be expected to study independently
Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.
Well also assign you a tutor to support you throughout your portfolio.
We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.
For this course, you'll:
- Work with others on group work
- Delve deeper into subject areas in workshops
- Be expected to study independently
Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.
Well also assign you a tutor to support you throughout your portfolio.
Assessment
There are two types of assessments: practice (also called formative) or formal (also called summative).
Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.
Youll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.
There are two types of assessments: practice (also called formative) or formal (also called summative).
Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.
Youll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.
Learning support
In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).
Additional support
Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.
Feedback
We know that its important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.
We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.
We know that its important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.
We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.
