Overview
Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.
Our MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake a Placement. MSc Marketing also comes with an optional Placement.
Reasons to study MSc Marketing at Kent
- Kent Business School is a ‘Triple Crown’ accredited business school.
- You will be studying at one of the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB.
- Your learning experience, further education and career journey will be significantly enhanced by the following benefits:
- Quality Assurance: We meet rigorous international standards in education, faculty, research, and student support so you achieve the highest-quality education.
- Global Recognition: Our degrees are respected worldwide so we attract high-quality students and international academics with impeccable professional experience and research credentials which create a stimulating and innovative learning environment.
- Employability: Your future employers will value the rigorous standards these schools and accreditation organisations uphold. Our focus on employability is reinforced through real-world experiences integrated into the curriculum.
- Societal Impact: We teach responsible business practices, engaging with communities, and promoting thought leadership. This prepares your to contribute positively to business, communities and society.
- You’ll be part of a supportive community at our Canterbury campus, one hour from London
- You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
- You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire.
- You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral
What you’ll learn
You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer.
Accreditation
We are updating all of our modules on this course to ensure we provide you with the tools you need to make a real impact after you graduate. We are currently working with the CIM to make sure these modules meet industry standards and retain this course's accreditations.