The programme brings together the three disciplinary areas of management, marketing, and fashion, with the aim of equipping students for careers in fashion management. MSc Fashion Management combines generic business and management modules with specialist modules in fashion including fashion sourcing and merchandising.
The business and management modules enable students to develop their understanding of how to work in teams and how to obtain, interpret, and use financial information for managing budgets. Meanwhile, the marketing modules in consumer behaviour, branding, and digital marketing provide the knowledge and skills needed to build brands and run promotional campaigns.
Students also undertake modules that map out the different sectors of the fashion industry with a focus on sourcing and merchandising. The taught element of the programme consists of seven compulsory modules and one optional module.
The compulsory modules are:
- Circular Economy - The future in the Fashion Industry
- Consumer Behaviour
- Critical Path Management in the Fashion Industry
- Dissertation
- Fashion sourcing and merchandising
- Marketing Communications
- Research Methods and Design
- The Fashion Industry
The following is an illustrative list of optional modules. Optional modules will run as long as at least ten students select them. Students can only choose one optional module. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time.
- Brand Management
- Digital Marketing
- Event Design and Implementation
- Global Procurement and Supply Strategy
- Group Consultancy Project
- International Entrepreneurship
- Strategy Making
After the taught element of the programme, students are expected to complete a final dissertation, designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.
Contact hours
Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend two to three hours in independent study. For more detailed information please contact the Programme Leader.