About

Introduction

In a nutshell

International applicants: please check the international intakes page for the latest information and application dates.

Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimisation (SEO), video production/podcasting, web design and development, blogging, and much more. Crucially, it involves any content in an online environment that is designed to engage a specific audience.

Explore our postgraduate courses in business, finance and law.

"I would recommend the University of Salford to any and everybody who truly values being a part of a community and would love to experience togetherness. The University is my home and could be yours too!" - Sneha, MSc Digital Marketing

Read Sneha's experience of studying MSc Digital Marketing at Salford Business School

You will:

Develop a deeper knowledge and understanding of the theories, concepts, and principles applicable to marketing.
Study for a Chartered Institute of Marketing (CIM) accredited degree with recognition by the Australian Marketing Institute (AMI).
Have the opportunity to complete additional digital certifications, in Simulation, Carbon Literacy and Microsoft.
Experience real-world experience through consultancy or work-based projects.
Become an enterprising and responsible marketer who is socially and ethically aware of contemporary issues in the marketing environment.

Placement

options available

International

students accepted

Course accreditations

This is for you if...

1.

You have an interest in all things digital and want to develop your skills and knowledge.

2.

You are keen to evaluate different digital marketing channels.

3.

You are interested in critically exploring theories on consumer behaviour.

Requirements

Entry Requirements

Requirements

What you need to know

APPLICANT PROFILE

We are looking for candidates who can demonstrate:

Relevant work experience and qualifications.
Well-defined purpose for pursuing the programme, and understanding how it can help achieve your goals and ambition.
Involvement in extracurricular activities, leadership roles or volunteer work, and commitment to the university community.

We value diversity and seek candidates who can contribute to our diverse and inclusive learning environment.

ENGLISH LANGUAGE REQUIREMENTS

International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (with no element below 5.5) is proof of this. If you need to improve your written and spoken English, you might be interested in our English language courses.

Learn more about our dedicated support for international applicants.

Standard entry requirements

Undergraduate degree

A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements.

International students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course. Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Requirements

IELTSMin 6

English Program Requirements

Equivalent qualifications

English language requirements are shown on individual course pages. Generally, this is shown as an IELTS grade, however we accept a range of equivalent qualifications.

As a general guide:

For undergraduate courses we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For postgraduate courses, we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For the International Foundation Year, we require IELTS 4.5 (with a minimum 4.0 in each component) in UKVI IELTS for UKVI (Academic)

The approved equivalent qualifications list includes the following:

Secure English Language Tests (SELTs)

University of Salford English language courses

Regional-based qualifications

Majority English Speaking Countries as deemed by UKVI

Medium of English Institutions

Applicants who require a Student Route visa to study in the UK may require evidence of a Secure English Language test rather than an examination or qualification due to visa requirements, as deemed by the UK Government Home Office, Visa and Immigration (UKVI).

Career

Employment and stats

What about after uni?

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

A taste of what you could become

A digital marketing manager

A social media manager

An SEO specialist

A market researcher

A creative director

An advertising art director

Career Links

We teach the skills that employers need and, as a result, our graduates enjoy excellent international career prospects. Our curriculum balances academic teaching and professional experience, and our industry partners provide their input, so our teaching reflects current and future needs, helping you to develop the skills that employers want.

Software Developer

Fee Information

Tuition Fee

22,835 / years