Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.
As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.
We are AACSB accredited
The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
What our partners say about the course:
“The course focusses on business ownership of strategy and decision making, exploring both ethics and data science in the business context. This is important for local authorities as they embark on creating an open data platform at a national level. Many of these national level discussions have been centred on the ethics and cleansing of data before release, proving this Masters to be both current and relevant to today’s business needs.”
Scott Ross, Portfolio and Business Manager for Stirling Council
Preparing business leaders of the future
Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.
Our unique Flying Start Leadership Programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.
Top reasons to study with us
Course objectives
The course is tailored for those who plan to pursue a career in the field of Business Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve business challenges.
Work placements
You’ll work on real-world projects with key organisations who are using business analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.
Faculty facilities
You will learn how to analyse business data, communicate uncertainties and lead organisational strategy in the use of evidenced data gathered from business. To do that, you'll be introduced to such tools as Python, Orange, Microsoft BI, and R.
Research overview
In REF 2021, 80% of our research impact in Business and Management Studies was classed as world leading or internationally excellent.