This exciting MSc Data Science for Business is the first in Scotland to be developed with input from SAS, a global leader in business analytics solutions, leading financial services organisation HSBC and The Data Lab to ensure it meets industry needs.
The course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making while addressing the shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.
You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real life consultancy projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.
We are AACSB accredited
The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
The Data Lab
We work closely with The Data Lab, an internationally leading research and innovation centre in data science. Established with an £11.3 million grant from the Scottish Funding Council, The Data Lab enables industry, public sector and world-class university researchers to innovate and develop new data science capabilities in a collaborative environment. Its core mission is to generate significant economic, social and scientific value from data. As a student you’ll benefit from a wide range of learning and networking events that connect leading organisations seeking business analytics skills with students looking for exciting opportunities in this field.
Preparing business leaders of the future
Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.
Our unique Flying Start Leadership Programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.
Top reasons to study with us
Course objectives
Over the two semesters of taught classes you’ll:
- acquire knowledge, skills and experience for a successful career in data driven roles;
- understand the applications and implications of data analytics in organisations across different sectors;
- develop knowledge and skills of data analytics tools and techniques for business decision-making;
- enhance your capabilities and confidence for championing data analytic projects;
- enhance and develop critical, analytical, interpersonal and other transferable skills.
Research overview
In REF 2021, 80% of our research impact in Business and Management Studies was classed as world leading or internationally excellent.