Bachelor of Marketing - Digital Marketing at Appalachian State University

The Marketing - Digital Marketing is a Bachelor degree offered by Appalachian State University across its Boone and Hickory campuses in United States of America. The program is delivered on campus as a Full Time course in English and requires approximately 4 years to complete. Students study across its Boone and Hickory campuses while gaining the knowledge and practical experience expected for this area of study. The next intake is available from August 21, 2027.

About Bachelor of Marketing - Digital Marketing

The marketing industry has undergone a fundamental transformation as consumers and businesses increasingly shift their attention from traditional marketing media to digital media. Today, companies must connect with customers and other businesses through digital channels – such as websites, e-newsletters and social media – and adjust their marketing mix in order to succeed.

Despite digital marketing's prevalence, research by the Harvard Business Review and industry consultants has found that only a small portion of companies feel they use social media effectively.

Appalachian's Marketing (BSBA) – Digital Marketing degree helps fill this skills gap by preparing students for the business requirements of digital and social media marketing. Appalachian is one of the few universities in the countries to offer such a program and has partnered with companies to create this opportunity.

Disciplines

BUSINESS Technology Communication and Writing

Requirements and Admission Criteria for Bachelor of Marketing - Digital Marketing at Appalachian State University

Entry Requirements

A complete online application
A non-refundable application fee of $65 (USD)
Official high school/secondary school transcript
Official test scores (TOEFL, IELTS, Duolingo, SAT* or ACT**)
- If school is in an English-speaking country, we must have SAT or ACT whereas schools in non-English-speaking countries do not need the SAT / ACT
- Applicants who do/did not attend school in an English-speaking country must provide a TOEFL, IELTS, Duolingo English Test, SAT or ACT score
- Applicants who attend(ed) school in an English-speaking country must submit an SAT or ACT score

Official college transcripts
Additional information if requested, upon submission of your application, by the Office of Admissions (This may include submitting a Criminal Background Check and Conduct Review as required by the UNC System.)
All applicants claiming to be a resident of North Carolina must request a residency determination through the Residency Determination Service (RDS)

*SAT evidence-based reading and writing and math, without the writing.

**ACT composite, without writing.

English Requirements

IELTSMin 6
TOEFLMin 78

Career Opportunities after Completing Bachelor of Marketing - Digital Marketing

Digital Marketing Manager
Digital Marketing Specialist
Content Marketing Manager
Digital Marketing Analyst
Social Media Marketing Manager
Digital Marketing and Strategy Specialist
Digital Transformation Specialist

Tuition and Fee Information for Bachelor of Marketing - Digital Marketing at Appalachian State University

Application Fee 65

How to Apply for Bachelor of Marketing - Digital Marketing at Appalachian State University

Complete an application (apply using the Common Application)
Provide your official high school transcript(s)
Provide your official or unofficial college transcript(s) for any completed college coursework*
Submit $65 application fee (or approved fee waiver)
Submit official or self-reported SAT (school code: 5010) or ACT (school code: 3062) scores (or apply with a test waiver)
Complete your FAFSA (application opens Oct. 1; school code: 002906)

Bachelor of Marketing - Digital Marketing at Appalachian State University

Appalachian State University

United States of America, Boone