What determines buyer behavior? What's the best way to promote a product? These are important questions in marketing – an essential business function in for-profit, non-profit and public sectors. In Appalachian State University's Marketing (BSBA) degree program, students learn how to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community.
Housed in the Walker College of Business Department of Marketing and Supply Chain Management, this major prepares graduates to begin careers with a solid foundation in business and specialized knowledge in sales and marketing. In this degree program, you will examine topics such as product management, marketing research, promotions, elements of sound price decisions, product distribution, the underlying determinants of buyer behavior, and the social and ethical considerations of marketing decisions. Practical experience is a strong-point of Appalachian's program, with students encouraged to complete an internship, compete in regional and national competitions and network with industry professionals.