Master of Global Marketing Management at Boston University

Boston University

United States of America, Boston

University Rank:#88

International students can study the Global Marketing Management at Boston University at its main campus in Boston, United States of America. This Master degree is available as a Full Time program delivered on campus in English. The program has a duration of 1 year and is offered at the university's main campus. Students can apply for the next intake starting on June 1, 2027.

About Master of Global Marketing Management

Overview Students of the Global Marketing Management program offered by Boston University obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. By participating in these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.Learning OutcomesAn understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.An appreciation of the complexity of global production and distribution.Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities. I want to find another Master Course

Students in the Master of Science in Global Marketing Management program at Boston University benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including ecommerce, financial and economic analysis, project management, product and service development, and data analysis.

Disciplines

MarketingManagement, Organisation & Leadership

Requirements and Admission Criteria for Master of Global Marketing Management at Boston University

Academic Requirements

gre
gmat

English Requirements

IELTSMin 6.5
TOEFLMin 84

Other Requirements

1A completed Application for Graduate AdmissionThree letters of recommendationA personal statementA current résuméTranscript(s) from each college and graduate school attendedA nonrefundable application fee of $85International Student Data FormAuthorized financial statement from a bank (original, shown in U.S. dollars)Copy of current I-20 and I-94, both sides (if applicable)Letter of financial support from a sponsor (firm, government, parents, etc.)Notarized English translations of all documents not in English

Tuition and Fee Information for Master of Global Marketing Management at Boston University

Master of Global Marketing Management at Boston University

Boston University

United States of America, Boston