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Bachelor of Marketing at California University of Pennsylvania

California University of Pennsylvania

United States of America, California

The Marketing is a Bachelor degree offered by California University of Pennsylvania at its main campus in California, United States of America. The program is delivered on campus as a Full Time course in English and requires approximately 4 years to complete. Students study at the university's main campus while gaining the knowledge and practical experience expected for this area of study.

About Bachelor of Marketing

Overview The Marketing program at California University of Pennsylvania is built on business core courses that provide a solid foundation. In addition, you'll choose a discipline for in-depth study: Marketing bachelors programs is one of seven concentrations that give business students the opportunity to develop focused expertise. Specialized courses in marketing examine such topics as customer relations management, e-marketing, principles of selling and more. The Principles of Marketing course, for instance, serves as an introduction to the marketing discipline, covering such topics as identification of target markets, understanding population demographics and psychographics, the four Ps (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, and more. In the business administration program, business study is enhanced with Cal U's focus on developing quantitative, critical thinking and analytical skills. You will graduate not only with a demonstrated competence in your subject area but also the ability and tools to apply that knowledge. Business administration students are also encouraged to have a minor:Some students choose a business discipline other than their concentration.Other popular choices include psychology, communication studies, public relations, statistics, computer information systems, leadership, women's studies, Spanish and Arabic.Students also may choose to complete dual majors or dual degrees with international studies or math.Graduate OutcomesEmployment of advertising, promotions and marketing managers is projected to grow 9% through 2024, faster than the average for all occupations; these areas are essential to organizations that seek to maintain and expand their share of the market, according to the Bureau of Labor Statistics. Cal U business graduates also are well-equipped to succeed in a range of careers and professions, including accountant, banker, city manager, general manager, government agency administrator, hospital administrator, industrial relations manager, insurance agent, office manager, production manager, purchasing agent, sales manager, securities analyst and stock broker. Among the many companies and industries who choose to hire Cal U business graduates are Aflac, Allegheny Steel, Bank of America, Clear Channel Media, Jackson Hewitt, T-Mobile, Tyco Electronics, U.S. Postal Service and Walmart. I want to find another Bachelor Course

The Marketing program at California University of Pennsylvania offers you courses that focus on business fundamentals along with specialized skills in marketing so you're ready for an evolving business environment.

Disciplines

Business AdministrationMarketing

Requirements and Admission Criteria for Bachelor of Marketing at California University of Pennsylvania

English Requirements

IELTSMin 5.5
TOEFLMin 60

Other Requirements

1Application fee. Official high school transcript (or GED certificate and scores).SAT or American College Test (ACT) scores (may be waived for applicants who have been out of high school for at least two years).Letter(s) of recommendation (optional). A personal essay (optional).

Tuition and Fee Information for Bachelor of Marketing at California University of Pennsylvania

Bachelor of Marketing at California University of Pennsylvania

California University of Pennsylvania

United States of America, California