Digital Marketing and Social Media Strategy

    Digital Marketing and Social Media Strategy

    Duration2 year(s)
    Tuition Fee
    USD 50,320 / Year
    Next IntakeAugust 22, 2022
    Digital Marketing and Social Media Strategy

    About

    This course posits to explore issues related to digital and social media marketing. This is a hands-on class where you will use real world data. We will cover the following topics in class. Search Engine Optimization: how search engines, keyword auctions, and search engine marketing work, and how to optimize your pay per click advertisement efforts. Social Media Marketing: How to design a social media campaign? How is social media marketing different from traditional marketing? What are the key ingredients that make social media campaigns successful? How can you make your product and your campaign viral? How to design a real Viral campaign? Forecasting using Online Search Trends Data: How and when to build better forecasting models for demand using Google search data (Google Trends and Insights). Econo-mining User Generated Content: How firms are and can use get useful information from user generated content using text mining and opinion mining capabilities to drive their product development, placement and advertisement decisions. Using real world data you will analyze whether the traditional approaches for driving product development strategy are in alignment with what you learn from user generated content. Wisdom of the Crowds: What are prediction markets? How they work? How to design them? When prediction markets are successful? What kinds of questions are best suited for prediction markets? How to design crowdsourcing contests, what and how to crowdsource? (11/12)

    Requirements

    Entry Requirements

    GPA

    3.41

    Average

    3.43

    Median

    3.03-3.76

    Middle 80%

    English Requirements

    • IELTSMin 7.5
    • TOEFLMin 102

    English Program Requirements

    Candidates are required to demonstrate a level of competence in English to meet the admissions requirements of the university. You are required to take a TOEFL, IELTS, or Duolingo exam unless:

    • You attended an undergraduate institution, earning a bachelor’s degree, where the sole language of instruction was English.
    • You earned a graduate degree where the sole language of instruction was English. (Although not required, we do recommend that you take the English Language Proficiency exam.)

    You must request that the official score be sent from the testing agency to our program for us to verify the score entered into the application. Request that the official score be sent to us using the following codes:

    • TOEFL Program Code: Institutional Code = 2074; Departmental Code = 02
      • Pro Tip: The recommended TOEFL score is 25 on each section of the Internet-based test. The minimum TOEFL scores required to apply for admission are: Reading: 20, Listening: 20, Speaking: 20, Writing: 20
    • IELTS Program Code: Select Carnegie Mellon and the Tepper School of Business 
      • Pro Tip: The recommended IELTS score is 7 overall and 7 in each band. The minimum IELTS scores required to apply for admission are: Listening: 7, Reading: 7, Writing: 7, Speaking: 7, Overall Band: 7
    • Duolingo Program Code: Select Carnegie Mellon University – Tepper School of Business
      • Pro Tip: The recommended Duolingo English Test (DET) score is 120 overall

    Pro Tip: TOEFL and IELTS scores are valid for two years and must be valid at the time you submit your application.

    Pro Tip: If you earned a degree from a non-U.S. institution, your academic documents should state that the sole language of instruction for the entire university was English in order to be eligible for a TOEFL/IELTS/Duolingo waiver. If your academic documents don’t include this, you should upload an official letter from the University Registrar indicating English as the mode of instruction for the entirety of the degree.

    Fee Information

    Application Fee 75
    Digital Marketing and Social Media Strategy
    Carnegie Mellon University
    Carnegie Mellon University
    United States of America

    United States of America, Pittsburgh

    Go to Official Website
    WhatsApp student consultation with YouApply