Master of Interactive Marketing at Carnegie Mellon University

Carnegie Mellon University

United States of America, Pittsburgh

University Rank:#52

Study Interactive Marketing at Carnegie Mellon University, a Master degree offered at its main campus in Pittsburgh , United States of America. This Full Time program is delivered on campus in English and takes approximately 2 years to complete. Students benefit from a structured learning experience designed to build both theoretical knowledge and practical experience. The next intake is scheduled for August 22, 2027.

About Master of Interactive Marketing

This course develops a set of principles so that the marketing manager can implement a strategy that utilizes electronic and social media. Marketing strategy has at its core a customer-centered focus, and we evolve this focus further into Interactive Marketing. Interactive marketing focuses not just on the company's interaction with the customer (e.g. advertising and direct communications) but the customer's interaction with the company and their interactions with each other. This interaction has been enabled by electronic technologies, such as the Internet, World Wide Web, Social Media, E-mail, Instant Messaging, Telephone, and Direct Mail. The basic premise of the course is that these technologies (of which the Internet is the most prevalent) bring about a radical increase in the effectiveness of marketing. These changes are brought about by cheap and powerful computing available to all members of the marketplace: customers, channels and producers. Our goal for this course is to develop a set of principles so that the marketing manager can develop and implement a marketing strategy using electronic and social media. (10/12-AM)

Requirements and Admission Criteria for Master of Interactive Marketing at Carnegie Mellon University

Entry Requirements

GPA

3.41 Average

3.43 Median

3.03-3.76

Middle 80%

English Requirements

IELTSMin 7.5
TOEFLMin 102

English Program Requirements

Candidates are required to demonstrate a level of competence in English to meet the admissions requirements of the university. You are required to take a TOEFL, IELTS, or Duolingo exam unless:

You attended an undergraduate institution, earning a bachelor’s degree, where the sole language of instruction was English.
You earned a graduate degree where the sole language of instruction was English. (Although not required, we do recommend that you take the English Language Proficiency exam.)

You must request that the official score be sent from the testing agency to our program for us to verify the score entered into the application. Request that the official score be sent to us using the following codes:

TOEFL Program Code: Institutional Code = 2074; Departmental Code = 02
- Pro Tip: The recommended TOEFL score is 25 on each section of the Internet-based test. The minimum TOEFL scores required to apply for admission are: Reading: 20, Listening: 20, Speaking: 20, Writing: 20
IELTS Program Code: Select Carnegie Mellon and the Tepper School of Business
- Pro Tip: The recommended IELTS score is 7 overall and 7 in each band. The minimum IELTS scores required to apply for admission are: Listening: 7, Reading: 7, Writing: 7, Speaking: 7, Overall Band: 7
Duolingo Program Code: Select Carnegie Mellon University – Tepper School of Business
- Pro Tip: The recommended Duolingo English Test (DET) score is 120 overall

Pro Tip: TOEFL and IELTS scores are valid for two years and must be valid at the time you submit your application.

Pro Tip: If you earned a degree from a non-U.S. institution, your academic documents should state that the sole language of instruction for the entire university was English in order to be eligible for a TOEFL/IELTS/Duolingo waiver. If your academic documents don’t include this, you should upload an official letter from the University Registrar indicating English as the mode of instruction for the entirety of the degree.

Tuition and Fee Information for Master of Interactive Marketing at Carnegie Mellon University

Application Fee 75

Master of Interactive Marketing at Carnegie Mellon University

Carnegie Mellon University

United States of America, Pittsburgh