Master of Optimization for Interactive Marketing at Carnegie Mellon University

    Master of Optimization for Interactive Marketing at Carnegie Mellon University

    Master of Optimization for Interactive Marketing at Carnegie Mellon University

    The Optimization for Interactive Marketing is a Master degree offered by Carnegie Mellon University at its main campus in Pittsburgh , United States of America. The program is delivered on campus as a Full Time course in English and requires approximately 2 years to complete. Students study at the university's main campus while gaining the knowledge and practical experience expected for this area of study. The next intake is available from August 22, 2027.

    About Master of Optimization for Interactive Marketing

    This course is designed to meet the increasing demands from the industry and recruiters for the application of quantitative and analytical skills to support sophisticated marketing decision making. The content of the course is based on cutting-edge research in optimization and interactive marketing to study customer relationship management. The goal is to apply optimization tools to derive analytical solutions to more customized and proactive marketing decisions, such as relationship pricing, promotion management, cross-selling campaigns and service allocation. The students learn how to make state-of-the-art marketing strategies and relevant analytical techniques that can be used to support these decisions. We aim to package the hard core strength of our students (quantitative techniques) in appealing and attractive business applications (relationship marketing). First offered by Carnegie Mellon, this course meets the imperative demands from the industry and enhances the comparative advantages of our MBA students.

    Requirements and Admission Criteria for Master of Optimization for Interactive Marketing at Carnegie Mellon University

    Entry Requirements

    GPA

    3.41

    Average

    3.43

    Median

    3.03-3.76

    Middle 80%

    English Requirements

    • IELTSMin 7.5
    • TOEFLMin 102

    English Program Requirements

    Candidates are required to demonstrate a level of competence in English to meet the admissions requirements of the university. You are required to take a TOEFL, IELTS, or Duolingo exam unless:

    • You attended an undergraduate institution, earning a bachelor’s degree, where the sole language of instruction was English.
    • You earned a graduate degree where the sole language of instruction was English. (Although not required, we do recommend that you take the English Language Proficiency exam.)

    You must request that the official score be sent from the testing agency to our program for us to verify the score entered into the application. Request that the official score be sent to us using the following codes:

    • TOEFL Program Code: Institutional Code = 2074; Departmental Code = 02
      • Pro Tip: The recommended TOEFL score is 25 on each section of the Internet-based test. The minimum TOEFL scores required to apply for admission are: Reading: 20, Listening: 20, Speaking: 20, Writing: 20
    • IELTS Program Code: Select Carnegie Mellon and the Tepper School of Business 
      • Pro Tip: The recommended IELTS score is 7 overall and 7 in each band. The minimum IELTS scores required to apply for admission are: Listening: 7, Reading: 7, Writing: 7, Speaking: 7, Overall Band: 7
    • Duolingo Program Code: Select Carnegie Mellon University – Tepper School of Business
      • Pro Tip: The recommended Duolingo English Test (DET) score is 120 overall

    Pro Tip: TOEFL and IELTS scores are valid for two years and must be valid at the time you submit your application.

    Pro Tip: If you earned a degree from a non-U.S. institution, your academic documents should state that the sole language of instruction for the entire university was English in order to be eligible for a TOEFL/IELTS/Duolingo waiver. If your academic documents don’t include this, you should upload an official letter from the University Registrar indicating English as the mode of instruction for the entirety of the degree.

    Tuition and Fee Information for Master of Optimization for Interactive Marketing at Carnegie Mellon University

    Application Fee 75
    Master of Optimization for Interactive Marketing at Carnegie Mellon University
    Carnegie Mellon University
    Carnegie Mellon University
    United States of America

    United States of America, Pittsburgh

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