Master of Pricing Strategy at Carnegie Mellon University

    Master of Pricing Strategy at Carnegie Mellon University

    Master of Pricing Strategy at Carnegie Mellon University

    The Pricing Strategy at Carnegie Mellon University is a Full Time Master program offered at the university's main campus in Pittsburgh , United States of America. The program is delivered on campus in English and can be completed in 2 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on August 22, 2027.

    About Master of Pricing Strategy

    Determining the price of a product or service is one of the most important marketing decisions. It is also one of the most complex and least understood aspects of marketing. While many marketing activities are geared toward creating value for the customer, sound pricing decisions are the fundamental tool for businesses to capture the value they create. In today's hypercompetitive environment, even slight errors in determining the best price can lead to large financial losses. This course draws on the fundamental disciplines of microeconomics, statistics and psychology to shed light on good pricing practice. It surveys some popular pricing practices, explores their pitfalls, and identifies the fallacies they are based on. The first part of the course discusses the foundations for sound pricing decisions: costs, customer and competition. It then moves on to current pricing strategies, tactics and their applications: pricing over the product life cycle; product line pricing; pricing through the marketing channel; price discrimination; two-part tariffs and nonlinear pricing; price bundling; perceived value pricing; and competitive pricing. The course objectives are (1) to build the right pricing philosophy that guides everyday marketing activities, (2) to introduce a framework, based on concepts drawn from cognitive psychology, economics and industrial organization, to study pricing decisions, and (3) to master some concrete analytical and numerical tools for its successful creation, utilization, and management of sound pricing decisions. (10/12-PB)

    Requirements and Admission Criteria for Master of Pricing Strategy at Carnegie Mellon University

    Entry Requirements

    GPA

    3.41

    Average

    3.43

    Median

    3.03-3.76

    Middle 80%

    English Requirements

    • IELTSMin 7.5
    • TOEFLMin 102

    English Program Requirements

    Candidates are required to demonstrate a level of competence in English to meet the admissions requirements of the university. You are required to take a TOEFL, IELTS, or Duolingo exam unless:

    • You attended an undergraduate institution, earning a bachelor’s degree, where the sole language of instruction was English.
    • You earned a graduate degree where the sole language of instruction was English. (Although not required, we do recommend that you take the English Language Proficiency exam.)

    You must request that the official score be sent from the testing agency to our program for us to verify the score entered into the application. Request that the official score be sent to us using the following codes:

    • TOEFL Program Code: Institutional Code = 2074; Departmental Code = 02
      • Pro Tip: The recommended TOEFL score is 25 on each section of the Internet-based test. The minimum TOEFL scores required to apply for admission are: Reading: 20, Listening: 20, Speaking: 20, Writing: 20
    • IELTS Program Code: Select Carnegie Mellon and the Tepper School of Business 
      • Pro Tip: The recommended IELTS score is 7 overall and 7 in each band. The minimum IELTS scores required to apply for admission are: Listening: 7, Reading: 7, Writing: 7, Speaking: 7, Overall Band: 7
    • Duolingo Program Code: Select Carnegie Mellon University – Tepper School of Business
      • Pro Tip: The recommended Duolingo English Test (DET) score is 120 overall

    Pro Tip: TOEFL and IELTS scores are valid for two years and must be valid at the time you submit your application.

    Pro Tip: If you earned a degree from a non-U.S. institution, your academic documents should state that the sole language of instruction for the entire university was English in order to be eligible for a TOEFL/IELTS/Duolingo waiver. If your academic documents don’t include this, you should upload an official letter from the University Registrar indicating English as the mode of instruction for the entirety of the degree.

    Tuition and Fee Information for Master of Pricing Strategy at Carnegie Mellon University

    Application Fee 75
    Master of Pricing Strategy at Carnegie Mellon University
    Carnegie Mellon University
    Carnegie Mellon University
    United States of America

    United States of America, Pittsburgh

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