Bachelor of Marketing at Drexel University

Drexel University

United States of America, Philadelphia

University Rank:#711

The Marketing is a Bachelor degree offered by Drexel University at its main campus in Philadelphia, United States of America. The program is delivered on campus as a Full Time course in English and requires approximately 5 years to complete. Students study at the university's main campus while gaining the knowledge and practical experience expected for this area of study. The next intake is available from September 26, 2026.

About Bachelor of Marketing

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization's activities from the customer's viewpoint.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

For more information about the major, contact the Department of Marketing.

Requirements and Admission Criteria for Bachelor of Marketing at Drexel University

Entry Requirements

Current High School Students

Official transcript from years 9, 10, and 11. If the transcript is issued in a language other than English, it must be accompanied by an English translation.

High School Graduates

Official final transcript from years 9, 10, 11, and 12. If the transcript is issued in a language other than English, it must be accompanied by an English translation. An official copy of the General Secondary Examination results (Tawjihi) in Arabic and in English.

English Requirements

PTEMin 53
IELTSMin 6.5
TOEFLMin 80

Career Opportunities after Completing Bachelor of Marketing

As businesses continue to look for ways to improve their marketing campaigns, the need for candidates able to provide industry insights based on research and branding strategies continues to rise.

Whether you're looking to enter the fields of technology and finance or work directly in business consulting and management, a degree in marketing can be a great starting point for any career.

What Type of Job Skills Will You Gain From an Marketing Degree?

An undergraduate marketing degree will provide you with the skills you need to achieve your career goals in many industries. An example of the skills this degree provides includes:

Selling and sales management
Advertising & integrated marketing communications
New product development
Services marketing
Marketing for non-profit organizations
Global marketing
Brand and reputation management
Digital marketing

What Can You Do with a Degree in Marketing?

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

What is the Average Salary for an Marketing Major?

Drexel LeBow 2018 marketing graduates earned an average starting salary of $56,303.

Career Growth Opportunities for Marketing Majors

Career opportunities are present in all types of organizations and include specialized roles such as brand manager, market researcher, sales promotion and management consultant.

Common Job Titles for Undergraduate Marketing Majors

Marketing manager
Communications manager
Public relations specialist
Brand manager
Product marketing manager
Market research analyst
Digital marketing specialist
Content marketing specialist
SEO specialist
Social media marketer
Marketing automation specialist

Innovative Industries in Marketing

The skills a marketing degree provides can be applied to any industry. An example of industries where marketing may be used includes:

Consumer Services
Education
Tech/Software/Biotech
Consumer Packaged Goods
Energy

Co-op Landings

Students majoring in marketing landed co-op positions at the following companies:

Comcast Corporation
Drexel University
Independence Blue Cross
Publicis Health
SAP America

Job Landings

Marketing graduates found positions at the following companies:

GlaxoSmithKline
JP Morgan Chase
Vanguard

Professional Associations

American Marketing Association
Association of National Advertisers

Continuing Education Opportunities

MBA
MS in Marketing

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. Also visit the Career Guides provided by the Steinbright Career Development Center.

Tuition and Fee Information for Bachelor of Marketing at Drexel University

Application Fee 65

How to Apply for Bachelor of Marketing at Drexel University

1. Review Drexel's Admission Prerequisites and Application Deadlines

Before beginning your application to Drexel, please review our Admission Prerequisites and Application Deadlines.

If you are a returning student who has previously enrolled in undergraduate coursework at Drexel, please refer to the Readmission Instructions for requirements. Part-time and non-matriculated students should refer to the Part-Time Application Instructions.

2. Read the Application Instructions

Be sure to submit all required materials before your application deadline.

First-Year Instructions
First-Year Winter Entry Instructions
Transfer Instructions
International Gateway Program Instructions
Part-Time Instructions
Readmission Instructions

3. Complete Your Application

We accept the following applications:

First-Year Applicants

Drexel accepts both of the applications listed below for first-year students. Please submit either application.

Common Application

Coalition Application, Powered by Scoir

Full-Time Transfer Applicants

Drexel accepts both of the applications listed below for transfer students who wish to apply for full-time programs. Students may only have one active application on file at a time..

Drexel University's Admission Application

Common Application

Nursing Accelerated Career Entry

Note: To be considered for our accelerated BSN program, you must already have a bachelor's degree. To apply for this program, select "Accelerated Career Entry Nursing" as your application. You should not use the Common Application, but instead use the link below. If you do not already have a bachelor's degree or are seeking our traditional BSN program, select "Undergraduate Transfer Full-Time" as your application.

Drexel University's Admission Application

Part-Time Applicants

Part-time and non-matriculated students can apply using the following application.

Drexel University's Admission Application

4. Submit Your Supplemental Materials

Refer to the application instructions for specific requirements.

We strongly recommend that all official transcripts and supporting documentation are submitted electronically to [email protected]. If your school is not able to send official transcripts electronically, please request that official documents be sent by mail or courier service. Drexel Admissions will process application documents received through the U.S. Postal Service and courier services (DHL, FedEx, UPS, etc.), although there is a slight delay in processing these documents. Please allow 3–4 weeks for transcripts and supporting documents sent by mail or courier to be processed. Documents submitted by the applicant via email are not considered official, and therefore cannot be accepted.

5. Check Your Application Status

After your admission application has been processed, you will receive an email that gives you access to the Discover Drexel portal to check the status of your application.

Bachelor of Marketing at Drexel University

Drexel University

United States of America, Philadelphia