Bachelor of Marketing at East Carolina University

The Marketing at East Carolina University is a Full Time Bachelor program offered at the university's main campus in Greenville , United States of America. The program is delivered on campus in English and can be completed in 4 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on August 21, 2027.

About Bachelor of Marketing

Do you want to be a part of the evolving field of marketing? Do you want to choose a career from a variety of unique areas?

With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. The BSBA in marketing at ECU provides students the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a concentration in marketing have gone on to successful careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.

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Program Coordinator: Jon Kirchoff (3419 Bate Building; 252-737-4569; [email protected])

The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.

The degree requires a minimum of 120 s.h. as follows:

IV. Concentration - 18 s.h.

Marketing concentration:

MKTG 3872 - Persuading Decision Makers
MKTG 4562 - Marketing Strategy
MKTG 4682 - Marketing Intelligence

Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:

MKTG 4532 - Business and Organizational Marketing
MKTG 4732 - Consumer Behavior

For more information about this degree visit the university's academic catalogs.

Requirements and Admission Criteria for Bachelor of Marketing at East Carolina University

Entry Requirements

Please select one of the following:

First-Year University Student/Freshman
Less than 24 hours of completed college-level coursework

Official academic records from all secondary schools attended
- These records must be sent directly from the school or an official school representative.

College or University Transfer Students
24 or more hours of completed university-level coursework

All official third-level transcripts
- Transcripts from U.S. colleges or universities (if applicable)
- An official course-by-course evaluation of university-level courses taken outside the U.S. (if applicable).
  - We accept evaluations from agencies that are members of NACES. We have online portals for electronic receipt of the completed evaluation from the following agencies:
    - SpanTran: The Evaluation Company
    - World Education Services (WES)
    - International Education Evaluations (IEE)

or ECU Language Academy (ECULA).

English Requirements

IELTSMin 6
TOEFLMin 71

Career Opportunities after Completing Bachelor of Marketing

Graduates with this degree are successful in many fields and careers, including the following:

Marketing/Marketing Management, General
Postsecondary Teachers
Education and Training

Career Opportunities

ECU has developed resources to help you learn more about career opportunities and job market outlook. In addition, the websites below provide specific information on careers in the various majors from which students may choose:

NC Tower

This website provides graphs and tables of in-depth information on employment rates, wages and ongoing higher education enrollment of graduates from the North Carolina Community College System and from the University of North Carolina system schools. NC Tower includes data on former UNC students who are working in roughly 90% of all jobs in North Carolina. This database excludes information for graduates who are:

Self-employed;
Work for the federal government, including the military: or
Work outside of North Carolina.

US Bureau of Labor Statistics Occupational Outlook Handbook

This website also provides in-depth information regarding pay, projected new jobs, required education, growth rate and on-the-job training information on various occupations.

Degree-specific internships

For information on internship information for specific majors, go to the home page of the department in which the major is located and, as available, find the link to the information on internships in that major.

Tuition and Fee Information for Bachelor of Marketing at East Carolina University

Application Fee 75

How to Apply for Bachelor of Marketing at East Carolina University

Completed online application – ECU Application, CFNC, or Common App
Nonrefundable $75 application fee
Official high school transcript including senior year courses in progress and current grade point average

Note: Please use your full legal name and the same email address throughout the admissions process. If you applied via CFNC or Common App, create an account to view your application status.

Bachelor of Marketing at East Carolina University

East Carolina University

United States of America, Greenville