Bachelor of Marketing at Fordham University

Fordham University

United States of America, Manhattan

University Rank:#1001

Study Marketing at Fordham University, a Bachelor degree offered across its Lincoln Center and Rose Hill campuses in Manhattan , United States of America. This Full Time program is delivered on campus in English and takes approximately 4 years to complete. Students benefit from a structured learning experience designed to build both theoretical knowledge and practical experience. The next intake is scheduled for August 30, 2027.

About Bachelor of Marketing

What is a product? Is it an object you hold in your hand? Can it be a financial instrument, ream of data, creative concept, or political idea? All of the above. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and politics all market their products. As a marketing major at Fordham's Gabelli School of Business, you'll learn how to make messages that move products__no matter what they are.

We designed the marketing major for creative thinkers with broad interests__key characteristics for success in the field. You'll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You'll study distribution, pricing, and preparation of goods and services. And you'll develop the communications tools you need to reach people.

Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you'll market and sell in the U.S.

The Gabelli School of Business is considered one of the top business schools in the U.S. for a reason. (For a lot of reasons.) Our dual core curriculum__half business, half liberal arts__makes Fordham business graduates unique: knowledgeable about global commerce, but also keenly aware of the human factor in every deal. We want you to excel in your field__and as a human being.

As a marketing major, you take 10 classes__a mix of required and elective courses in marketing, plus two electives in business or liberal arts.

There are four tracks:

Market Research
Product Management
Advertising
International

We also offer a cutting-edge concentration in marketing with a focus on consumer insight, where you'll parse the why of consumer buying habits through marketing, psychology, sociology, and anthropology.

Internships

World-class internships at top global companies in every industry are just a subway ride away. Most Gabelli students graduate with multiple internships on their rÃ©sumÃ©s. Companies include:

Goldman Sachs
Sumitomo Mitsui Banking Corporation
KPMG
Ernst & Young
MTV/Viacom
Lord & Taylor

More than 75 percent of Gabelli graduates who got job offers before graduation reported that their internship led directly to the full-time spot.

Our Marketing Leadership Program is a complete slate of career-preparation activities and seminars tailored for juniors and seniors ready for a job in marketing. We offer:

Leadership forums led by professional marketers
Practitioner workshops focused on real-world case studies
Professional development workshops covering everything from landing internships to effective networking
Individual coaching and advising sessions with the department's dedicated pre-professional advisor, Gina Hill LoBasso
Marketing mentoring program that provides a full year of professional guidance

Travel to Kenyan villages to meet the artisans and producers whose merchandise you'll market in the United States as part of the Fair Trade course. You'll write marketing plans, connect Kenyan small businesses with American consumers, and sell their products both online and in shops__everything from chocolate bars to soapstone carvings.

Study Abroad

Take your coursework global through Fordham's International and Study Abroad Program. Fordham has connections with more than 150 programs in universities all over the world, including Germany, China, Turkey, Argentina, and the Gabelli London satellite campus.

Honor Society

We host a chapter of the American Marketing Association's national marketing honor society for undergraduate, graduate, and doctoral marketing students, and marketing faculty.

Consumer Behavior
Integrated Marketing Communications
Retailing
Global Marketing
Marketing in Pacific Rim
Marketing Administration
Entertainment Marketing
Data-Driven Marketing
Sports Marketing

You'll graduate with a marketing degree well prepared for a range of careers in:

Advertising
Brand and product management
Direct and interactive marketing
Market research
Marketing careers in service industries
Public relations
Retailing
Sales and sales management

Our career services tap Fordham's ties with more than 3,500 companies. We offer:

Post-graduation career search
Resume development, Interviewing practice
Networking skill development
Hands-on case-study sessions with industry executives
Field-specific advising/coaching

You also get access to our powerful (and Fordham-loyal) network of alumni, who want to see you succeed as they have.

Disciplines

BUSINESS

Requirements and Admission Criteria for Bachelor of Marketing at Fordham University

Entry Requirements

Common Application, including the essay and optional short answer response in the writing section, and the $70 application fee.
Letter of Recommendation
Transcripts
English Language Proficiency Test Results
- International students whose first language is not English must demonstrate their proficiency through English Language Proficiency test results.
  - TOEFL iBT: 90+ (Fordham code: 2259)
  - TOEFL ITP Level 1 Test with Vericant Interview option (China only): 575+
  - IELTS & IELTS Indicator: 7.0+
  - Duolingo English Test (DET): 125+
  - Pearson Test of English (PTE): 65+
- International students who are not submitting required TOEFL, IELTS, DET or PTE results must complete the English Language Proficiency Test Waiver Request Form linked within the online applicant portal after an application has been officially submitted.
- Applicants who live in the New York City area can alternatively take Fordham’s ESL placement evaluation (FELT) at the Institute of American Language and Culture. Email [email protected] or call +1-212-636-6353 to make an appointment.
Fordham University Statement of Funding or CSS Profile
- Fordham University has a need-aware admission process for first-year applicants who plan to attend Fordham for the Fall term on a non-immigrant visa.
- Applicants who plan to fully fund their study at Fordham are required to complete the Fordham University Statement of Funding. This form will be available to eligible applicants upon submission of the application.
- Applicants who plan to partially fund their study at Fordham and will apply for need-based financial aid are required to complete the CSS Profile and demonstrate an ability to pay (Expected Family Contribution) at least $30,000 USD per year.

English Requirements

PTEMin 65
IELTSMin 7
TOEFLMin 90

Tuition and Fee Information for Bachelor of Marketing at Fordham University

Application Fee 70

How to Apply for Bachelor of Marketing at Fordham University

Required Components:

The Common Application, including an essay
High school transcript
Letter of recommendation

Optional Components:

SAT or ACT scores (SAT code: 2259; ACT code: 2748). We are test-optional for the 2023-2024 admission cycle. Please review our additional guidance on test score submission.
Optional short responses
- Additional information
- COVID-19 impact
- Unique Fordham question

Selecting a College and a Campus

Students must select a campus when they apply to Fordham, either Rose Hill in the Bronx or Lincoln Center in Manhattan.
Students must also select a college when they apply to Fordham, either Fordham College at Rose Hill, Fordham College at Lincoln Center or the Gabelli School of Business at Rose Hill and Lincoln Center.
Students are only evaluated for the campus and college to which they apply.

We’re here to help!

Make sure to check out what we're looking for in our applicants.
Requirements for international, transfer, as well as theatre, dance, and visual arts majors differ--so we have some helpful guidelines on these pages.
Due to our large applicant pool, we are unable to accommodate requests for personal interviews.

Application Deadlines

Note on application deadlines: For Fordham University, we would like your application to be as complete as possible by the deadline. We do understand that it is not always possible for official scores and supporting documents to arrive with the application. Only the Common Application needs to arrive on or before the deadline. However, we should receive any other supporting documents within two weeks of the deadline.

Fall Admission

Early Action (Non-Binding)*: November 1
- *Applicants to Dance and Theatre majors apply Early Action.
Early Decision I (Binding): November 1
Regular Decision: January 3
Early Decision II (Binding): January 3

Spring Admission

November 1 Deadline
- Students who are looking to enroll at Fordham in January 2024 should apply as Spring 2024 applicants.

Information About Application Fee Waivers
Our institution proudly participates in the following fee waiver programs:

College Board’s SAT-to-College Application Fee-Waiver Program. If you took the SAT using a fee waiver, you automatically qualify for a college application fee waiver to apply for admission here at Fordham University. You can learn more about this program at College Board.
Students can also select the "NACAC Fee Waiver" option on the Common Application.
We are pleased to offer waived application fees for members and dependents of members of the US Armed Forces. If you indicate you are a veteran on the Common Application, we will automatically waive your fee.
You’ll find a range of other fee waiver options on the Common Application. Please select the one that fits you best.

Am I a first-year student or a transfer student?
Any student who earns college credit after completing a secondary school diploma is considered a transfer student, regardless of the number of credits completed. Both matriculated and non-matriculated students who earn credit will be considered a transfer. If you have audited a class or completed noncredit coursework, then you may be considered an incoming first-year student. Typically, students who complete language intensive classes, who do not earn credit, are considered incoming first-year students.

Students who begin their studies at a college or university and withdraw prior to earning credit must contact the Office of Undergraduate Admission via email at [email protected] to confirm their status. In order to be considered as a first-year, a student must withdraw prior to the add/drop date at the institution they attended and provide official documentation (college transcript, withdrawal form) indicating the date of their withdrawal. In addition, to be considered a first year, the student must not have had any financial aid disbursed from the federal government while at the college or university that he or she attended.

The Office of Undergraduate Admission will exercise professional judgment and consider each student’s circumstances to ensure that, regardless of status (first year or transfer), the best interest of the student’s needs are met related to enrollment.

Note: Fordham University (its undergraduate colleges, graduate and professional schools) is an eligible institution of higher education that admits as students only persons who (i) have a high school diploma (ii) have a recognized equivalent.

Bachelor of Marketing at Fordham University

Fordham University

United States of America, Manhattan