This minor provides students with a foundational understanding of the sports industry coupled with the study of how data can be used in the world of sports to enable teams, leagues, and other sports businesses to acquire an advantage over their competitors. With the successful completion of this minor, students should be able to use various statistical models and other analytic tools to help sports organizations improve performance in some of the following areas: season ticket sales, luxury box sales, marketing, talent identification, scouting of opponents, the prediction of industry trends, and customer service.
This minor is offered jointly with the School of Business, College of Science, and the College of Engineering and Computing.

