Sustainable enterprises are businesses that are financially prosperous and seek to benefit the environment and society. They measure success in terms of a "triple bottom line" that focuses on three "P"s:
- Prosperity - Business profitability/value
- Planet - Ecological integrity
- People - Social equity
Sustainable enterprises balance all three P's simultaneously, and view solutions to environmental and social problems as investments and business opportunities. Therefore, developing sustainable business strategies requires innovation and the identification of solutions that frequently "leapfrog" existing products, technologies, and best management practices.
The minor emphasizes the private sector as a critical player in helping to solve pressing environmental and social problems, while capitalizing on market mechanisms and competitive opportunities. Students who obtain the sustainable enterprise minor will obtain a business understanding of sustainability innovation, ethical foundations, and regulatory framework to pursue private sector triple bottom line strategies.
This is a Green Leaf program.

