Managerial Marketing - B.B.A. at Kent State University
    Go to Kent State University

    Managerial Marketing - B.B.A. at Kent State University

    Kent State University
    Kent State University
    United States of America
    United States of America, Kent
    University Rank:#1001
    Managerial Marketing - B.B.A. at Kent State University

    The Managerial Marketing - B.B.A. is a Bachelor degree offered by Kent State University at its main campus in Kent , United States of America. The program is delivered on campus as a Full Time course in English and requires approximately 4 years to complete. Students study at the university's main campus while gaining the knowledge and practical experience expected for this area of study. The next intake is available from August 25, 2027.

    About Managerial Marketing - B.B.A.

    The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

    The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

    Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

    Accreditation

    AACSB, International - The Association to Advance Collegiate Schools of Business

    Graduates of this program will be able to:

    1. Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
    2. Demonstrate an understanding of segmentation and target marketing.
    3. Demonstrate an ability to analyze market research data.
    4. Demonstrate an ability to analyze markets and competitors within markets.

    Graduates of all Bachelor of Business Administration programs will be able to:

    1. Recall strategic frameworks that are used to make business decisions.
    2. Perform basic calculations using quantitative tools that are used to support business decisions.
    3. Articulate and deliberate their ideas in writing.
    4. Articulate and deliberate their ideas orally.
    5. Identify ethical dilemmas and stakeholders.
    6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
    7. Identify global factors in making a business decision.
    8. Analyze global factors in making a business decision.

    Requirements and Admission Criteria for Managerial Marketing - B.B.A. at Kent State University

    Entry Requirements

    The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

    Freshman Students on the Kent Campus: The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven regional campuses of Kent State University. For more information on admissions, including additional requirements for some academic programs, visit the admissions website for first-year students.

    Freshman Students on the Regional Campuses: Kent State campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, have open enrollment admission for students who hold a high school diploma, GED or equivalent.

    English Language Proficiency Requirements for International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score, minimum 48 PTE score or minimum 100 DET score; or by completing the ESL level 112 Intensive Program. For more information on international admission, visit the Office of Global Education's admission website.

    Transfer, Transitioning and Former Students: For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website.

    An overall GPA of at least 2.50 (2.25 for economics and entrepreneurship) is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C (2.00) grade.

    Additional Information:

    • Students are admitted into the Managerial Marketing major in fall semester only.

    Program Learning Outcomes

    Graduates of this program will be able to:

    1. Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
    2. Demonstrate an understanding of segmentation and target marketing.
    3. Demonstrate an ability to analyze market research data.
    4. Demonstrate an ability to analyze markets and competitors within markets.

    Graduates of all Bachelor of Business Administration programs will be able to:

    1. Recall strategic frameworks that are used to make business decisions.
    2. Perform basic calculations using quantitative tools that are used to support business decisions.
    3. Articulate and deliberate their ideas in writing.
    4. Articulate and deliberate their ideas orally.
    5. Identify ethical dilemmas and stakeholders.
    6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
    7. Identify global factors in making a business decision.
    8. Analyze global factors in making a business decision.

    English Requirements

    • PTEMin 48
    • IELTSMin 6
    • TOEFLMin 71

    English Program Requirements

    Submitting your English test score

    When applying as an undergraduate or graduate student to Kent State, there are a variety of ways to submit your score depending on which type of test you took.

    • Students should request that ETS send official TOEFL scores directly to Kent (institution code: 1367).
    • An IELTS or PTE report needs to be uploaded as a scanned PDF into our online application system..

    All English scores will be verified for authenticity. Students with fraudulent documents will result in denial of admission or immediate dismissal.

    Proficiency Waivers

    Depending on your educational background, you may be eligible for an English language proficiency waiver, meaning you do not need to take a language exam. See our country list and related requirements.

    Tuition and Fee Information for Managerial Marketing - B.B.A. at Kent State University

    1 Based on one academic year, two semesters for a full-time international student. Program and special course fees are additional.

    2 Based on a standard double room and basic board plan. Other room types and board plans at different prices are available.

    3 Based on the Student Health Insurance premium for one year. The United States does not have universal health care. For this reason, the university requires all international students to purchase the sponsored student health insurance plan. Under certain criteria, a student may request a waiver of this charge.  Total is based on an estimated cost of the required books/supplies for each term and is subject to change each fall.

    All international students are required to pay the $20 per semester International Student Activity Fee.  The fee is assessed each semester to support the delivery of the various programs ISSS provides to its students.

    Application Fee 70

    How to Apply for Managerial Marketing - B.B.A. at Kent State University

    Follow the steps below to become part of the Kent State community. If you have any questions, please reach out to us any time.

    Submit an Online Application and Fee
    Prepare Application Documents to Upload as You Apply
    • Passport biographical page.
    • English Language Proficiency official results report for IELTS, PTE or MELAB. TOEFL score should be submitted officially through ETS (Institution Code 1367).
    • College transcript/detailed marksheets (Certified English translation and original language). 
    • College Graduation Certificate/Diploma if already issued (Certified English translation and original language). 
    • GRE/GMAT or other standardized tests if required (submit official test report through test center).
    • Graduate assistantship application (if applicable).
      • Assistantship application.
      • Graduate assistantship applicants may need to meet earlier deadlines. Please check with department for deadlines. 
    • Additional documents if required. *Review requirements from individual department or school.
    • Financial guarantee (bank statements) that show sufficient funds to cover educational expenses.*
    • Kent State University Financial Information Worksheet.*
      • *Financial documents are only required after acceptance. 
    Upload All Required Documents to the Online Application System

    For faster processing, all the documents should be uploaded in the online application system to complete the application.

    Check Your Application Status
    Apply for Immigration Documents (I-20)
    Transfer Your SEVIS record (If Applicable)

    If you are an F-1 student transferring from a school in the United States, please review the Transfer In Guide regarding your SEVIS record transfer. F-1 students must transfer their SEVIS record in order to maintain their F-1 status.

    Provide Final and Official Documents After Arrival

    For admissions purposes, we accept scanned documents of international credentials and scanned copies of official U.S. transcripts. When an applicant is admitted, his/her final and official transcripts and diploma should be brought to the International Admissions Office for verification. This should be done within the first semester (or the first module for ESL students). Otherwise, the student's account will be put on HOLD.

    Managerial Marketing - B.B.A. at Kent State University
    Kent State University
    Kent State University
    United States of America

    United States of America, Kent

    WhatsApp student consultation with YouApply