Marketing Research - Master of Science at Michigan State University

To be considered for to the Master of Science degree in Marketing Research, an applicant must:

1. Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of s.
2. Have a bachelor’s degree from a recognized educational institution.
3. Have a grade-point average of at least 3.00 in the last two years of undergraduate work.
4. Take the Graduate Management Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted. 
5. Have some marketing or research experience.

to the program is competitive and subject to space availability. Meeting the minimum standards above does not guarantee . The applicant’s overall record is considered including letters of recommendation, the student’s statement of objectives, work experience, extra-curricular activities, and Test of English as a Foreign Language (TOEFL) scores for international students.

Prior to enrollment in the Master of Science degree in Marketing Research, the student must have:

1. Completed, with a grade of 3.00 (B) or higher, college-level courses in statistics, covering probability theory and distributions, descriptive   statistics, sampling, estimation, and hypothesis testing.
2. A working knowledge of personal computers including word processing, spreadsheets, networking, and database management systems.
3. A basic understanding of accounting, finance, marketing, and the management of people.
4. A laptop computer.

Requirements for the Master of Science Degree in Marketing Research

The Master of Science degree in Marketing Research is available under Plan B (non-thesis). Students must complete an internship or company project in the summer session. A total of 34 credits is required for the degree. The student’s program of study must be approved by the program director.

Due to cancellations of many international English language proficiency tests, MSU will be temporarily accepting the following tests for international students applying for fall semester 2022. In addition, MSU will be expanding the ability for students to receive provisional admission. If a provisionally admitted student is able to take a test that meets our regular admission standards prior to enrollment, we will update their admission status to regular.